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Work Background
The Wavy Brain, LLCPodcast Host
Sep. 2022The Wavy Brain Podcast is co-hosted by Lindsay Binette and Lauren Ascher. Each we we explore the intersection of work, life, and neurodiversity with a range of exciting guests who have navigated the twists and turns that ADHD and other neuro-differences threw their way. Lindsay and Lauren are both former corporate superstars turned ADHD coaches who were diagnosed with ADHD in their late-30s. They are also both moms who are unlocking the generational neurodiversity within their own families. Discovering their passion for coaching transformed their lives and made them want to change the narrative around neurodiversity. The different ways we think, learn, and process information should be talked about, understood, and celebrated in all areas of life. Neurodivergent thinkers contribute to the world in the most interesting ways and often have inspiring non-linear career paths that follow a wavy line rather than a straight line. We believe that when we can finally talk openly and accept ourselves for who we are and how we think, we’ll all go from surviving to thriving in work and life.
WS DevelopmentSr. Director of Brand Marketing
Sep. 2021 - Aug. 2022Boston, Massachusetts, United States
The Wavy Brain, LLCFounder of The Wavy Brain, an ADHD Coaching and Neurodiversity Advisory practice
May. 2021Boston, Massachusetts, United StatesLindsay is a marketing executive turned ADHD coach and voice for neurodivergent thinkers. A recent, late-in-life diagnosis coupled with the experience of caring for two young kids during a global pandemic led Lindsay to rethink her career and, ultimately, her life's purpose. As she worked to understand her own brain post-diagnosis, her deep dive into all things ADHD evolved into a passion for neurodiversity support, education, and advocacy. Lindsay is a certified ADHD Life Coach and founder of The Wavy Brain, a neurodiversity advocacy and advisory practice. She founded her business, to help fellow neurodivergent thinkers unlock the best version of themselves and discover the joy of working with your brain, not against it. #ADHD #ADHDcoach #neurodiversity #ADHDatWork #NeurodiversityAtWork #EmbraceNeurodiversity #TheWavyBrain
WS DevelopmentDirector Of Field Marketing
Feb. 2018 - Sep. 2021Chestnut Hill, MA
KedsMarketing Director
Jul. 2015 - Jan. 2017Waltham, MA
GoogleHead of Global Brand Engagement, Nest
Oct. 2013 - Oct. 2015Palo Alto, CALeader on the global Advertising & Engagement team with a specialty in influencer marketing. Responsible for developing the strategy and execution of all non-traditional engagement programs. Collaborated with internal cross-functional stakeholders and external agencies to ensure all content is optimized against paid and earned channels to ultimately reach Nest's goal of increased brand awareness.
Levi Strauss & Co.Sr. Marketing Manager
Apr. 2011 - Oct. 2013San Francisco Bay AreaLeader for the SF Hub (N. America, Latin America, S.Africa), responsible for setting key seasonal objectives / strategies, implemented targeted media campaigns and created engagement opportunities with the core consumer. This included motivating a team of 20+ cross-functional team members across the region, driving the regional go-to-market process, and managing the teams annual operating budget.
Levi Strauss & Co.Marketing Manager
Oct. 2010 - Jan. 2011San Francisco Bay AreaBrand marketing lead for US with a focus on the men’s collaboration projects. Drove the Levi’s men’s special projects business in close collaboration with cross-functional partners to deliver a locally-relevant integrated consumer experience across all touch points (integrated team included: global brand marketing, design & merchandising, commercial operations, brand presentation, retail marketing and e-commerce).
NikeField Marketing Specialist, Athletic Training
Jun. 2009 - Oct. 2010Greater New York City AreaWorked within the Nike marketing matrix to create consumer demand in the east coast region for the Athletic Training category. Collaborated with direct and indirect retailers to support key brand initiatives through product launches, in-store athlete appearances and influencer seeding events. Managed agency and strategic partner relationships to create campaigns to leverage key regional energy moments like the US Open, NYC Marathon, World Series and the World Cup. Managed a wide range of project & event budgets depending on the category focus.
NikeField Marketing Specialist, Nike Sportswear
Sep. 2008 - Jun. 2009Greater New York City AreaLed the development, management and execution of the 255 Custom Lab, Nike’s first ever NIKEiD apparel customization lab as a test to see if it were a sustainable business. Responsible for the strategy, and execution of Nike’s concept store marketing (21 Mercer, now called NikeLab), events and community relation plans in support of key brand initiatives and product launches. Led consumer research projects that defined the strategic category direction, marketing and overall positioning for the Nike Sportswear Category in the east region. Established and fostered local influencer relationships for seeding lists and programming.
NikeMarketing Coordinator
Nov. 2004 - Sep. 2008Greater New York City AreaAccountable for working with category Brand Managers on the execution of the Running, Women’s and Team Sports organizations. Assisted the Marketing Director in all aspects of operations to increase the productivity of the East Region brand management team.
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