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Work Background
Panthera Senior LivingMember of the Board of Advisors
Jun. 2020As a member of the Advisory Board I assist Panthera in identifying potential acquisitions and supporting existing communities with a focus on everything census related including; lead generation, converting leads into move-ins, branding, digital and traditional marketing strategies and meeting census objectives.
Greystone Health NetworkSenior Vice President of Home Health
Dec. 2019 - Apr. 2021Florida, United States
Harmony Senior ServicesChief Sales and Marketing Officer
Apr. 2018 - Dec. 2019United States
The Fannon GroupCEO & Founder
Jun. 2005Delray Beach, Florida, United StatesExcited to be heading back into the world of helping healthcare, post-acute and senior living providers grow census. Look for exciting changes as I relaunch my website and introduce new training programs and services to enable individuals become healthcare sales professionals and organizations take advantage of the new 'normal' in the industry! Our Mission Statement Enable Healthcare, Senior Living & Post-Acute Care Providers Grow Census! Achievements 100% of Luke's clients extended contracts beyond original term
Our Goal: Enable our clients to grow census and achieve revenue & profitability objectives through customized: Coaching to improve sales and marketing performance Training on every aspect of the healthcare, senior living & post-acute care sales and marketing Strategic Sales and Marketing Plan Development
Pre-opening operations, sales & marketing leadership for new construction
Branding/Re-Branding Strategy Execution
NAB/NCERS Nationally Approved Provider of LNHA & CALA CEU Programs
NASW/CCM Nationally Approved Provider of SW/CCM CEU Programs
Approximately 5,000 senior living professionals attended PCT’s CEU programs
Contributing Author for Long Term Living Magazine
Featured Speaker for the American College of Healthcare Administrators
Sunrise Senior LivingRegional VP of Sales and Marketing
Jan. 2004 - Jan. 2005Provided leadership to the sales and marketing team for Sunrise's 70 communities in Northeast Region from Wilmington to Boston. Developed and trained 11 Area Sales Managers and over 100 Directors of Community relations in all phases of the sales and marketing process.
Sunrise Senior LivingArea Sales/Operations Manager
Jan. 2000 - Jan. 2004Provided Leadership to Directors of Community Relations and Executive Directors in 11 Sunrise communities. Trained, coached and developed the sales skills of team to improve performance and achieve census goals. Achieved Presidents and Chairman's Club recognition for results.
Active Services CorporationVice President of Sales and Marketing
Jan. 1995 - Jan. 1999Provided sales and marketing leadership for a network of 50 adult day health care centers, home health care agencies and outpatient rehab centers. 14th Fastest Growing Privately Held Company according to Inc. magazine in 1999.
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