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Work Background
Ingersoll RandVisual Communications Manager
Sep. 2005 - May. 2007Define, develop, maintain and implement merchandising solutions for SCHLAGE door locks and hardware for the DIY channel of distribution within the NA region. Execute promotional strategies that resulted in $24M incremental revenue in 2005-6. Refine, develop, maintain and innovate merchandising solutions for SCHLAGE door locks and hardware for a residential builder channel. Facilitate development of an integrated strategy to optimize investment in NASCAR partnership in 2005-8. Responsible for securing integrated deployment strategy across 3 unique channels of distribution with disparate business goals and financial backing. Process development for young marketing communications team, including personnel development and expectation setting for more customer directed environment.
Links Creative AlliancePrincipal
Jan. 2005Indiana, United StatesFounded in 2005, on the premise that design is a streamlined approach to meeting business objectives, Links Creative Alliance can tout almost 30 years worth of marketing savvy and design expertise. Principal Lori Long has worked for, with, and behind the scenes of some of today’s largest consumer products and commercial manufacturing giants, including Schlage, Motorola, General Electric, RCA, Jensen, Fanimation, Sherwin Williams, and the YMCA; as well as only the best agencies in the business. Fueled by passion and driven by your business goals, only through collaboration with you and your team to understand what your business needs and objectives are, will we succeed. Strategic marketing solutions through design.
Thomson TelecomGlobal Packaging Manager, Accessories
Jan. 2001 - Dec. 2005Indianapolis, IndianaDevelop marketing message and packaging strategies for 14 different product categories under 8 distinct brands for distribution throughout a variety of channels, including markets in North America and throughout Europe. Facilitate strategic content development and print product execution throughout China. Manage annual $2.4 million budget. Participate in the creation of product development process, in an effort to increase speed to market, improve quality and contain costs. Constructed and trained global team to execute packaging, coordinating sell-in and sell-through in North America, Europe and Asia Managing project finalization on over 500 products simultaneously with input of internal and external clients Facilitated integration of largest competitor through acquisition, including development of overall brand strategy.
Brainstorm DesignDesign Director, Information Architect
Sep. 1997 - Apr. 2004Developed staff and workflow process to grow five-person business to 25-person multi-skilled design firm while maintaining profitability. Developed and managed budgets to meet clients’ business objectives. Developed strategic design solutions for clients that included: Motorola, Indianapolis Motor Speedway, Brightpoint, Aearo, Thomson, Inside Indiana Business with Gerry Dick, Institute for Study Abroad, Anderson University, CMK Development, Fanimation and Colliers Turley Martin Tucker.
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