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Work Background
GlueIQCreative Director
Nov. 2022 - Jul. 2023Miami, Florida, United States• Hands-on creative leader who developed national campaigns and brand identities that were brought to life using print, digital and in-person experiences.
• Increased Brightline social impressions by 1,750% and grew average ticket purchases by 13%.
• Concepted, presented and produced strategy-based design concepts working closely with Creative Director of Copy. CLIENTS: Rite Aid, RBC, Brightline, Ayr, Atlantis Resorts, Sip Market
Bayard Advertising, Inc.Creative Director
Jan. 2022 - Apr. 2022• Lead teams that created employee talent acquisition campaigns.
• Designed career landing pages, digital display ads, social media and marketing supplements. CLIENTS: Expedia, Taco Bell, Cirrus Logic, Panda Express
Huntington National BankVP Brand Manager + Creative Director
May. 2021 - Jan. 2022
TCF BankVP, Creative Director
Jun. 2017 - Sep. 2021Minneapolis, Minnesota• Built internal creative agency from the ground up. Developed design systems, stood up new processes and implemented project management software.
• Lead a team of designers and copywriters to produce multi-channel B2C and B2B work.
• Partnered with cross-functional teams and AOR to create visual storytelling through print and digital channels.
• Developed brand refresh with new positioning, look & feel, tone of voice, tagline and guidelines.
• Partnered with Web Development team to completely redesign and optimize company website.
• Worked with HR teams to overhaul and re-imagine employee on-boarding experience, including new employee handbooks, building wayfinding app called “Compass” and new employee informational emails.
TCF BankArt Director
Oct. 2015 - Jun. 2017Minneapolis, Minnesota
JohnRyan, Inc.Designer
Aug. 2012 - Oct. 2015Minneapolis, Minnesota
Lynnwood Convention CenterMarketing Coordinator
Sep. 2007 - Jul. 2009Seattle, Washington
Nichole RobisonFreelance/Contract Work
Jun. 2005• Crafts visual storytelling by pairing data-driven strategy with on-trend and ownable brand designs.
• Wide range of experience, including brand identities, social media campaigns, packaging, design systems and digital marketing. CLIENTS: Amazon Grocery, Caribou Coffee, Sleep Number, Lakewinds Food Co-op, Birdie’s Coffee, Momentum Solar, Companion Systems
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