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Work Background
Owner, Coach
Desired Path LLC.Owner, Coach
Aug. 2018San Jose, California• Provides tailored 1-2-1 coaching for high performing individuals, both private clients and companies. • Facilitates team coaching sessions to really improve collaboration and productivity. • Delivers engaging speeches at events, focusing on career opportunities for professionals. - PCC certified with the International Coaching Federation
Director, People & Org Development
eBayDirector, People & Org Development
Feb. 2018 - Aug. 2018San Francisco Bay Area• Led the development of eBay's Global Culture & Experience proposition, focusing on Employee Value Proposition & Experience Design. • Spearheaded Global Employee Onboarding initiatives to enhance employee engagement and retention. • Implemented Design Thinking strategies to drive innovation and creativity within the organization.
Director, Customer Strategy & Insights
eBayDirector, Customer Strategy & Insights
Feb. 2016 - Feb. 2018San Francisco Bay Area• Defined eBay’s global Customer Strategy, collaborating with Marketing, Customer Service, and Merchandising teams. • Developed customer acquisition and retention strategies using Paid IM and CRM/Email Marketing, resulting in multi-million $ business impact. • Managed a team of super sharp analysts to leverage insights from Big Data, Qualitative and Quantitative Research for business growth.
Senior Manager, Global Customer Strategy & Insights
eBaySenior Manager, Global Customer Strategy & Insights
Aug. 2014 - Feb. 2016San Francisco Bay Area- Provided key customer insights for Global Growth Marketing team. Partnered with key executive stakeholders in Paid IM (including Paid Search/Google, Social/Facebook/Pinterest/Snapchat, Display and Affiliates). - Developed CRM strategies that drove multi million $ business impact. - Managed team of amazing analysts. - Leveraged insights across Big Data, Qualitative and Quantitative Research, external data to recommend business growth strategies and actions.
Head of Customer Insights, UK
eBayHead of Customer Insights, UK
Feb. 2013 - Aug. 2014London- Created and embedded Customer Segmentations. Adopted as a the global norm within the company and used as a common language to describe customers. - Developed and Delivered a Change Management process for driving company wide adoption of this key customer focused program, including common language, marketing collateral, stakeholder management, communication. - Defined Customer Strategy for key customer value segments and delivered this cross functionally with teams like Marketing, Customer Service, Merchandising. - Developed acquisition, growth and retention strategies that drove $M impact. - Designed and implemented a 'Coaching for my Career' program that allowed 25% of the UK workforce to receive 1:1 coaching in the 1st 12 months.
Head of Search, Europe
eBayHead of Search, Europe
May. 2012 - Feb. 2013London, United KingdomResponsible for the on site Search experience on all eBay European websites. - Managed a high performing team of 9 FTE and 8 contractors. - Delivered $75 million incremental revenue per year.
Head of Search Front End, Europe
eBayHead of Search Front End, Europe
Mar. 2011 - Aug. 2012• Led the End 2 End website Front end experience on a pan European basis, ensuring top-notch User Experience. • Managed key interface with Global Product teams in California and main company stakeholders in Advertising, Deals, Vertical, and Marketing teams. • Delivered substantial business growth in key EU markets by aligning customer needs with business strategy.
Senior Manager, Search Front End for Europe
eBaySenior Manager, Search Front End for Europe
Feb. 2010 - Apr. 2011Responsible for Search Front End Strategy and Delivery for eBay Europe - Creation of business requirements - Implementation of Search Front End strategy - European voice in global product
Senior Manager, Search Platforms
eBaySenior Manager, Search Platforms
Oct. 2007 - Feb. 2010Managed eBay Europe's Search Platform experience for Buyers and Sellers!
Senior Product Manager
AOL UK/EuropeSenior Product Manager
Jul. 2004 - Oct. 2007Product Delivery and Management for suite of AOL Uk and EU products
Product Manager - Communities
Lycos EuropeProduct Manager - Communities
Apr. 2003 - Jun. 2004Managed Lycos' key products - Lycos Chat, love@lycos and the entertainment portfolio. Managed first integration of Yahoo-Lycos Chat deal
Product Marketing Manager
Editoriale Secondamano - Trader Classified MediaProduct Marketing Manager
Apr. 2000 - Apr. 2003Key player in start up internet business for Trader Classified Media in Italy. Responsible for customer communications and marketing.
Business Development Manager
Swiftcall KDDIBusiness Development Manager
Oct. 1998 - Feb. 2000- Market research in Italy for expansion purposes - Launched targeted marketing campaign in UK for Italian residents

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