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Work Background
Softobiz TechnologiesDirector of Marketing
Mar. 2025 - May. 2025India, Hyderabad
rSTAR TechnologiesMarketing Director
Feb. 2024 - Feb. 2025Hyderabad, Telangana, India
MinfyHead of Marketing
Feb. 2022 - Jan. 2024Hyderabad, Telangana, India• Engineered and executed brand presence and growth strategies in the US and ANZ regions for cloud migration and AWS DevOps services.
• Implemented a highly efficient lead funnel through digital marketing channels, including email, social media, and webinars, maximizing outreach and engagement.
• Secured rapid wins by planning and executing targeted digital marketing campaigns aligned with major AWS events, establishing a robust presence in new territories.
• Achieved outstanding results by closing deals worth $2M in the inaugural year, showcasing a proven track record of delivering measurable financial success.
• Employed data-driven approaches in planning and executing digital marketing initiatives, demonstrating expertise in optimizing strategies for market expansion and lead generation. ➤ Specialties: Strategic Market Expansion, Brand Presence Strategies, Cloud Migration Expertise, AWS DevOps Services, Lead Funnel Optimization, Digital Marketing Channels, Email Campaign Management, Social Media Engagement, Territorial Market Establishment, High-Impact Deal Closures
PreludeSysMarketing Director
Apr. 2011 - Jan. 2022• Continued to sustain and enhance digital marketing ROI for PreludeSys and its services
• Reduced Bounce Rate from 80% to under 30% by implementing client-centric segmentation and creating unique landing pages, demonstrating a deep understanding of client interests and intent.
• Orchestrated a multi-faceted digital media strategy, leveraging informative and interactive websites, email marketing, account-based marketing, and paid marketing through Google, Bing, LinkedIn, and Facebook, resulting in a 2-3X YoY growth in customer count.
• Reinforced the successful multi-channel social media acquisition strategy, including content partnerships, distribution strategies, and demand-driven messaging.
• Orchestrated enterprise customer acquisition through organic SEO channels, targeted marketing emails, search apps, and social media, with notable success in each channel.
• Pioneered a channel partner program, enabling organizations without specific expertise to access and provide DemandBlue services to their customers, expanding the company's reach and impact.
• Generated consistent inbound leads, exceeding 100 through various digital marketing channels, showcasing proficiency in lead generation and conversion strategies.
• Designed and executed paid search campaigns through AdWords, LinkedIn, and FB, achieving a 25% increase in brand value at a minimal budget, while also achieving the lowest Cost Per Lead (CPL) in company history.
• Spearheaded the successful launch of DemandBlue.com, a Salesforce services and product brand, elevating its ranking to within the top 30K in the US, through comprehensive sub-campaigns, resulting in a 45% and 33% increase in top-line revenue for the On-demand Service and Rapid Implementation campaigns, respectively.
• Innovatively tailored the DemandBlue success template to launch MS Dynamics 365 services brand, DemandDynamics.com achieving significant results in high-intent keywords, consistently ranking within the top 50 results in SERP.
Avant-Garde IndiaProject Manager
Aug. 2002 - Mar. 2011Chennai Area, IndiaManaged and operated an entire team of medical transcriptionists, quality controllers, and workflow processors with an eye on Quality and Turnaround Time
Macrobase Software SolutionsChief Quality Analyst/Trainer
Dec. 2001 - Jul. 2002Chennai Area, India• Worked as chief quality analyst and had to go through 1000-2000 lines of medical reports to make sure there were no errors.
• Analyze and discuss with transcribing professionals their strengths and weaknesses and help them hone their skills.
• Conducted training in medical transcription for fresh candidates. This included teaching them medical terminology, medical transcription specifics, and also the nuances of medical transcription.
eScribeSenior Quality Analyst
Apr. 2000 - Dec. 2001Chennai Area, IndiaParticipated in Quality Control in Medical transcription process
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