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Work Background
News Corp AustraliaSMB Solutions and Strategy Manager
Jun. 2024 - Jun. 2025Sydney, New South Wales, AustraliaAs SMB Strategy Manager, I was responsible for driving strategic growth and market opportunities for the small-to-medium business (SMB) segment. My role combined insight-driven planning with commercial creativity to deliver scalable solutions that supported both client needs and business objectives.
News Corp AustraliaClient Solutions Manager (Prestige)
Jun. 2023 - Jul. 2024Brisbane, Queensland, AustraliaAs Client Solutions Manager for News Corp Australia’s Prestige network (Vogue, Vogue Living, GQ), I was responsible for crafting high-impact, insight-led advertising solutions for some of the country’s most aspirational brands. Partnering closely with sales, strategy, and editorial teams, I developed integrated campaigns across premium print, digital, social, and experiential platforms. My role involved translating client objectives into compelling brand narratives, pitching creative campaign ideas, and ensuring seamless execution to drive measurable results. With a deep understanding of luxury audiences and content environments, I helped elevate brand storytelling and deliver campaigns that connected with consumers in meaningful, culturally relevant ways.
QICFreelance Marketing Strategist
May. 2022 - Dec. 2022Brisbane, Queensland, Australia
NOVA EntertainmentCampaign Strategist
Jul. 2021 - Sep. 2022Brisbane, Queensland, AustraliaAs a Campaign Strategist at Nova, I specialised in creating campaigns for national brands, servicing the Melbourne and Sydney markets. In this client facing role collaborated with many teams internally and also external agencies to develop and implement effective brand strategies.
News Corp AustraliaActing Client Solutions Manager
Jul. 2020 - Jul. 2021Brisbane City, Queensland, AustraliaI stepped into the challenging yet rewarding role of Acting Manager for News Corp's Food, Family, and Lifestyle pillar, championing the lead generation and brand building of delicious, Taste, ESCAPE, Stellar, and Kidspot in the QLD market. I secured high level partnerships ($150K+ value) with key clients including McCormick’s Food Group, Hive & Wellness, Narta, and Perfection Fresh, working closely with some of QLD’s top media agencies.
News Corp AustraliaClient Solutions Specialist
Mar. 2019 - Jul. 2020AustraliaCollaborating closely with News Corp sales teams, I led the development of market-ready, insights-led integrated campaigns for esteemed clients across Queensland. In this role, I work closely with the strategy and insights team to unearth valuable insights, create compelling sales narratives, and drive impactful commercial results.
News Corp AustraliaSales Associate
Mar. 2017 - Mar. 2019Brisbane, Queensland, AustraliaAs a Sales Associate at News Corp Australia, I spearheaded the creation and management of dynamic marketing collateral for the Careers, Motoring, and Real Estate portfolios. Collaborating cross-functionally, I drove impactful marketing strategies that fueled engagement and accelerated growth across these pivotal sectors.
UNE PIECEPublic Relations Intern
Dec. 2016 - Mar. 2017Brisbane, Queensland, AustraliaAs a PR Intern at UNE PIECE label, I contributed to packaging, customer service, sourcing talent for photo shoots, and social media management, supporting the brand in delivering exceptional experiences to its customers.
QUT (Queensland University of Technology)Sessional Academic
Nov. 2016 - Jun. 2017BrisbaneAs part of the Creative Industries faculty, I served as a sessional academic for a final-year blog-writing subject. This course was specifically designed to assist Media and Communications students in profiling and promoting their ability to write critically about theoretical concepts and popular culture.
Red AgencyPublic Relations Assistant
Aug. 2016 - Feb. 2017BrisbaneIn my role as a PR Assistant, I offered vital support to account managers handling diverse client portfolios spanning lifestyle, beauty, retail, and tech industries. My responsibilities encompassed a range of dynamic tasks, including crafting media releases, managing databases, fostering media relationships to expand our network, coordinating events, and managing social media platforms.
Cancer Council QueenslandDigital Marketing Intern
Dec. 2015 - Mar. 2016Brisbane, AustraliaAs part of the QUT Real World Placements Program, I was selected to lead a digital marketing project for Cancer Council Queensland. Following extensive analysis and research, I presented a comprehensive SEO and SEM Digital Strategy for 2016 to the head of Marketing. I'm proud to say that my ideas were not only well-received, but were also implemented in the 2020 brand vision for Cancer Council QLD.
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