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Work Background
ButcherBoxSocial Media Strategist
Jun. 2024 - Oct. 2024Boston, Massachusetts, United States
ButcherBoxExecutive Producer
Nov. 2022 - Jun. 2024Greater Boston
VRSNLCreative Director
Aug. 2020 - Nov. 2021BOSTON, MA
ezCaterSocial Media Manager
Jan. 2019 - Mar. 2020Greater Boston Area
ButcherBoxSocial Media Marketing Manager
Oct. 2017 - Jan. 2019Cambridge, MA
ButcherBoxMarketing Associate
Jun. 2017 - Oct. 2017Cambridge, MA
Harvard Extension SchoolGuest Lecturer - Entrepreneurship & Innovation
Apr. 2015 - Apr. 2015Cambridge, MA
Cameo MacaronFounder/Proprietor
Aug. 2013 - Oct. 2017Greater Boston AreaFounder, owner and operator of Boston’s first French macaron retail outlet, overseeing all aspects of the day-to-day operations, shepherding growth to 6-figure annual revenues within the first year of operations. • Developed the food truck/mobile restaurant concept and managed the start-up process from business plan, to truck outfitting, to licensing, to opening day. • Manage corporate image, including designing/coding website (with ecommerce) and maintaining all social media outlets (Facebook, Twitter, Instagram, Street Food App). • Develop and execute PR and marketing strategy; Field press requests and seek media placement. • Manage inventory, licensing and other compliance functions. Manage truck employees (e.g., walk/up service), as well as special events (e.g., corporate, weddings).
KLizGold PRFounder/Proprietor
Apr. 2012 - Aug. 2016Greater Boston AreaProviding digital marketing and social media consulting, PR, start-up assistance and management consulting to clients in the restaurant, entertainment, and fitness industries. Clients include: • BRED Gourmet – Winter 2014. Managed the start-up operations of a new fast-casual dining concept in Boston. Developed the food service, HR, and other back-office functions and SOPs. • Renula’s Greek Kitchen – Fall 2013. Worked with a Boston-area food truck start-up to develop all aspects of marketing, food service process, and social media. • Total Access Talent LLC – 2013. Assisted the principal of a Miami-based entertainment talent agency in developing and executing the agency’s social media marketing strategy. • Wite Gold PR – 2012 to 2013. Assisted the principal of a Chicago-based PR agency in executing PR and marketing strategies for various music, TV/film, and entertainment clients.
Karmaloop.com, MissKL.comAssistant Women's Apparel Buyer
Feb. 2012 - May. 2013Greater Boston AreaWorked on a fast-paced team of apparel, accessory, and beauty buyers for a multi-platform web retailer specializing in global urban fashion and streetwear. • Attended trade shows to review upcoming lines and research new vendors. • Negotiated buying terms: price, quantity, delivery and payment. • Developed a strong understanding of merchandising financials and the impact of product selection on return on investment. • Analyzed trends, sales, gross margin and inventory for order placement and special offer/discount development. • Assisted with the 2012 launch of MissKL, the company’s women’s retail arm.
Karmaloop.com, MissKL.comWomen's Buying & Styling Intern
Sep. 2011 - Feb. 2012Boston, MAAssisted Women’s Apparel Buyer & Stylist with inventory management, styling and backend maintenance. • Worked with buying, merchandising, and IT teams to develop and implement color and category map for the retail website. • Secured and styled models for lookbook and product page photoshoots.
PUMA SEInternational Brand PR Intern
May. 2011 - Sep. 2011Greater Boston AreaGained experience with all aspects of the marketing, PR, and special events processes for the multinational producer and retailer of athletic shoes, footwear, and other sportswear. • Authored seasonal press releases: Black Station, Women’s Fitness, Performance Running • Corresponded with (50+) international markets to compile and distribute Global Monthly Coverage Reports. • Assisted in international PR budget tracking. • Managed all celebrity seeding and print product placement requests.
AllSaintsSales Associate
Jan. 2011 - Jan. 2013Boston, Massachusetts, United States
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