Rod Smith

VP Sales & Sales Operations @CARTES - USA

Sport FanMarketingC-level ExecutiveSales & BizDevConsulting🏐 SportsBrand Marketing ManagerEmail Marketing ManagerAccount ManagerSales ManagerBusiness Development ManagerPartnerships ManagerHead of GrowthExecutive CoachCustomer ServiceCustomer Success ManagerClient Relations SpecialistCustomer Care SpecialistCustomer Retention SpecialistService Quality ManagerBusiness AnalystAdvisorCustomer ResearcherCopywritingPartnerMarketing DirectorCRM managerData EntryCoachAthlete

With over 25 years of executive-level sales and business development experience, I'm a proven leader in the packaging and capital equipment industries. I've held senior roles including Vice President and Executive Vice President, overseeing U.S. and Canadian sales operations, dealer networks, and direct representation for leading brands such as CARTES, DGM, Fort Dearborn, and Tapp Label. I've been recognized for my ability to build high-performance sales teams, drive market expansion, and deliver consistent revenue growth across complex B2B landscapes. My expertise spans custom packaging solutions, including labels, shrink, folding cartons, corrugated, and digital finishing technologies—most notably laser die-cutting and digital embellishment. Passionate about helping manufacturers and converters modernize production and maximize ROI, Rod brings a results-driven approach grounded in strategic planning, hands-on leadership, and a deep understanding of customer needs.

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Work Background

Vice President of Sales - Western Region

Diversified Graphic MachineryVice President of Sales - Western Region

Jul. 2024California, United StatesI'm thrilled to announce that I've joined Diversified Graphic Equipment as Vice President of Sales – Western Region. DGS is the exclusive representative for CARTES in North America. CARTES provides 'best in class' digital embellishing and laser die-cutting technology to the label-converting community. https://www.cartes.it/en/homepage/

Director Industrial Print - Packaging and Label at Konica Minolta Business Solutions U.S.A., Inc.

Konica MinoltaDirector Industrial Print - Packaging and Label at Konica Minolta Business Solutions U.S.A., Inc.

Dec. 2022 - Jul. 2024Roseville, California, United States

New Business Account Manager – West Region HP Inc. – HP Indigo Labels & Packaging

HP Indigo Labels & PackagingNew Business Account Manager – West Region HP Inc. – HP Indigo Labels & Packaging

Apr. 2019 - Dec. 2022Roseville, CA

Vice President of Business Development

Fort Dearborn CompanyVice President of Business Development

Apr. 2017 - Apr. 2019Roseville, California

EVP Sales and Marketing

Tapp Label CompanyEVP Sales and Marketing

Dec. 2013 - Jan. 2017Toronto, Vancouver, Napa, Portland, Livermore, Paso Robles

Director of Sales

Staples Print SolutionsDirector of Sales

Jan. 2011 - Dec. 2013United StatesLead, define and develop strategic opportunities for the Labels & Packaging Team within Staples Print Solutions (SPS). Specifically focus on programs that best use the resources and category expertise found within the experienced PID Team (Package Identity Division). Our National exposure and manufacturing expertise in the label and flexible markets, allow Staples to develop strong economic values benefiting these market segments. Our core strengths of manufacturing, distribution, warehousing and creativity help mold the SPS programs into the label markets best offerings.

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Naational or Regional Sales Manager/Coach: Packaging & Printing Leader

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