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Work Background
The Play Big PlaybookFounder
Sep. 2024I help ambitious, action-driven people stop overthinking and start boldly designing lives that truly light them up. As the founder of The Play Big Playbook, I teach a powerful, strategic approach to unlocking clarity, confidence, and momentum—by aligning intuition with intentional action. Through courses, workshops, and coaching, I empower people to take decisive, values-driven leaps toward their biggest goals—turning hesitation into courage, ideas into action, and movement into momentum. Because playing big isn’t about waiting for the right time. It’s about creating it. Ready to play bigger? Let’s go. 🔗 www.theplaybigplaybook.com | 📩 Let’s connect!
SkyBurd Creative, LLCUX/UI Product Content Strategist + Speaker
Feb. 2021United StatesBuilding on my 10+ years in the tech industry to help both big companies (recently eBay, Gusto, DirecTV) and growing startups (Haven Headache + Migraine Center, Behnaia, Mine+Farm Inn) develop core product content strategy, high-impact content design, differentiated and authentic brand voice and tone, and more. I also inspire audiences to create lives of curiosity and intentional action through my keynote "How To Design Your Life." This talk is rooted in lessons from my nomadic adventures, and showcases how design thinking has empowered me to create a fulfilling life from the ground up.
GustoCustomer Education Lead, Manager
Aug. 2019 - Feb. 2021San Francisco Bay AreaEstablished and managed the Customer Education team at Gusto with the goal of helping customers come to value in the product through engaging self-serve and education materials. The team created and maintained Gusto’s educational content (Help Center, in-product help, and more) as well as spotlighted features for adoption and facilitated feedback loops between customers and the product. - Created strategy for and managed a team of technical and UX writers + executed on self-help and educational content - Reported out on the health of Gusto’s educational features and how they performed against company goals (ex: CPC reduction, touchpoint deflection, feature adoption rates, etc).
Collective HealthLead Product Copywriter and Content Strategist
Nov. 2017 - Aug. 2019San Francisco Bay AreaExecuted projects focused on user engagement and feature success at a systems level. Worked cross-functionally to leverage data, creative strategy, and content best practices in Collective Health’s products to achieve product and business goals.
Collective HealthSenior Product Copywriter and Content Strategist
Nov. 2015 - Nov. 2017San Francisco Bay AreaAs senior copywriter (and the first copywriter for Collective Health) I codified our product style and tone guidelines, and created the content strategy and copy for user-facing communications (including web, app, emails, print materials, and packaging). Other responsibilities: - Created and implemented copy processes across the organization, maintained overall direction and execution - Conducted a global audit of existing messaging, tone, and materials, then implemented a refresh overall - Developed and maintained the company's first copy style guide - Wrote all member and client-facing copy, org-wide from 2015-2017 --- Collective Health is a technology company founded to create the healthcare experience we all deserve. We’re doing this by creating products that help the best companies in the U.S. take better care of their people.
Digital Media Group for DIRECTVSenior Product Copywriter
Jan. 2015 - Nov. 2015Greater New York City AreaLead writer for DIRECTV NFL SUNDAY TICKET's fan-centered product platforms and acquisition flow. Was closely involved in every phase of the project lifecycle, from research to design to user testing and pre-launch validation.
Random HouseContributing Writer
Apr. 2014 - Apr. 2014greater new york city areaContributed lifestyle articles to Giada Weekly.
Adam Plus Company, LLCProduct Copywriting Lead and Managing Editor
Dec. 2013 - Dec. 2014Greater New York City AreaResponsible for development and execution of the editorial calendar and overseeing content creation, while working closely with the Flipem's UX/UI team to continue developing Flipem's mobile application, and web presence. Through this role and in partnership with my team, I created a voice for (3) iterations of the Flipem app and honed a strategic selection of content that engaged and compelled users to enjoy the app. Other responsibilities: - Write product and marketing copy for Flipem app - Recruit and manage contributing writers - Manage relationships with content providers - Run and attend product meetings, provide personal and consumer feedback and ideas on product development - Track analytics and strategize with marketing to grow user base
Adam Plus Company, LLCFreelance Content Manager
Dec. 2013 - Apr. 2014Greater New York City Area- Create and edit all editorial content for Flipem - a social gifting mobile application - Run weekly pitch and editorial meetings with staff, vet topics to be written (the app includes news, business, tech, entertainment, eco, sports and bizarre categories) assign stories - Q/A Flipem Android app and confer with design/tech team on CMS and UX/UI development
Clos-ette Too..Assistant Content Manager
Sep. 2013 - May. 2014Greater New York City AreaWorked with Chief Content Officer to create all content and copy Clos-ette's website and for content partners (Refinery29/Lonny/Vogue). I was responsible for communicating with our partners and negotiate exclusive content, interviews with clients, and publicity in print and online, I also wrote and scheduled copy for all social media channels (3-10% growth in all channels).
Nu-Mode' MagazineAssistant Features Editor (Freelance)
May. 2013 - Nov. 2013Greater New York City Area- Pitched, assigned, researched, and wrote feature stories for 2013 autumn/winter print and online edition - Coordinated with and reached out to feature subjects - Wrote all copy for social media channels, managed editorial content calendars - Directing assist on photo and video shoots (Shaun Ross, Eric Roberts, Shawn Pyfrom, Aja Frary), managed styling and sample trafficking - Covered S/S NYFW '13 for the magazine - all articles published online
The 88Copywriter and Content Aid (Freelance)
Oct. 2012 - Feb. 2013Greater New York City Area- Wrote copy for illy Coffee's U.S. social media sites (Facebook, Twitter, Instagram) - Composed and presented client research, conducted social media audits and proposed tactic changes (voice, tone consistency, channel management) - Brainstormed creative solutions for social/digital media campaigns (HTC/Terry Richardson launch at Art Basel) - Corresponded with, interviewed, and hired PR interns for NYFW 2013 intern staff - Pitched/executed solutions for client event PR, manage guest lists (W Hotel/amfAR Love HangOVER Voguing Ball, The Cools Jamboree, etc.)
Zaden RowJunior Style Editor (Freelance)
Sep. 2012 - May. 2013New York, New York- Created monthly content calendars and coordinated deadlines, lead times and interview subjects with the editorial staff - Composed weekly style posts that tied Manhattan events to the site’s merchandise - Increased readership on website by 150% (2k weekly to 4.5k) by creating engaging content solutions and social media engagement
Charleston MagazineEditorial Intern
May. 2011 - Aug. 2011Charleston, SC- Researched and wrote articles for Style, Fun-Raisers, Center Stage, Outward Bound and Cultural Affairs sections - Extensive copyediting, fact checking, interviewing, copy fitting in InDesign, researching stories - Participated in editorial staff meetings to plan for upcoming issues - worked closely under editor-in-chief, assistant, and managing editors
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