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Work Background
Original Parts Group, Inc.Marketing Communications Manager
Apr. 2024Seal Beach, CA• Optimized automated email marketing strategy by enhancing shopping cart abandonment and post-purchase email workflows, driving incremental revenue and improved customer retention.
• Developed and implemented targeted email campaigns, including triggered and automated messaging, to drive conversions and maximize customer lifetime value.
Original Parts Group, Inc.Design Manager
Aug. 2021 - Apr. 2024Seal Beach, California, United States
Original Parts Group, Inc.Senior Graphic Designer
May. 2016 - Aug. 2021Seal Beach, CA• Restructured email marketing creative and integrated new ESP vendor, that has resulted in 300% increase in revenue, 200% increase in engagement, overcoming an aggressive daily promotional campaign schedule, using more targeted segmentation, clean and concise messaging
• Worked directly with Marketing Team to strategize new welcome wave, abandonment and product recommendation campaigns that increased revenue by another 200% within the first month of implementation
• Stabilized branding of B:B and B:C channels within the extreme niche market of classic car restoration while working closely with Founder/CEO and Marketing Director
• Executed company vision into powerful sales materials, email marketing, magazine ads, product launches, SEM assets; currently reinventing a new company UX/UI
Experian Consumer ServicesSenior Graphic Designer
Aug. 2015 - May. 2016Costa Mesa, CA• Brand development of consumer-facing services, including design of UI for next generation website from the ground up while simultaneously problem-solving friction within the current site, as well as 5 other child sites
• Collaborated with the branding team to evaluate and refine the company's new logo and color palette, ensuring alignment with brand identity and market positioning
• Landing page optimization analysis, using heat maps, Google Analytics and click data
• Key member of Addy Award-winning podcast team; asset creation such as outside media, site banners, social media posts, infographics, for projects with high-profile partners Buzzfeed, Spike TV and MLB cross-promotion events
• Designed internal communications for company-wide training, employee engagement, and other HR initiatives, including Core Values campaigns, Experian Partner Summit, Leadership Development Seminars and Company-wide festivities, ensuring consistent branding and high employee participation, reaching over 3000 employees
NextDayFlyersGraphic Design Manager
Nov. 2008 - Dec. 2014East Rancho Dominguez, California, United States
NextDayFlyersSenior Graphic Designer
May. 2007 - Nov. 2008Rancho Dominguez• Managed brand consistency for promotional and new product campaigns encompassing UI integration, landing pages, SEM, segmented emails, direct mailers, package stuffers, lobby signage, social media and mock-ups to illustrate practical use
• Created company social marketing initiative by building its blog and various social sites, gaining over 1000 Pins for the Meaning of Color infographic, 1000s of shares for free vector file downloads, increasing conversion within a single vertical by 300%
• Responsible for maintaining email marketing campaigns including HTML development, scheduling, list segmentation, and A/B testing
• Mentor junior designers in all aspects of email marketing with training in HTML and email deployment; task management within team through implementation of a project management tool and cross-departmental communication
• Managed projects within the creative team using 5pm Project Management
Pictage, Inc.Senior Graphic Designer
Apr. 2006 - Apr. 2007Torrance, California, United States
Pictage, Inc.Graphic Designer
Oct. 2003 - Apr. 2006Torrance, CA• Development of company’s visual strategy and style guidelines to provide compelling and consistent product development, website and trade show booth design
• Worked with product managers and Senior VP of Marketing & Sales to materialize powerful communication and sales collateral, email marketing, magazine ads, product development and packaging and partner marketing materials
• Company-wide branding update with associated redesign of B:B and B:C interfaces.
• Facilitated client community outreach through effective incentive promotions, regional user group meetings and the development of an interactive client community site
PurpleCandieCanePrincipal Designer
Sep. 2000• Designer of company branding, promo collateral and website design, WordPress sites, photo editor, identity design, email marketing, product design, custom albums, wedding/event invitations
• Clients: House of An, Sara France Photography, Gerson Photography, Jeff Cole Productions, Subimo/WebMD, Surf & Sand Resort, Maderas Golf Club, Rancho Bernardo Inn, The Cadillac Hotel, Architectural Mailboxes, Third Wave Technology Services, Inc, Tangerine Marketing, Metzger Law Group, Pasolivo Olive Oil, Charternet Web Solutions, Diversified Technical Systems, Inc., Friends of Weaver
• Website Design: seeski.com, fishdestin.net, tacohookedup.com, fishseaplay.com, sarafrancephotography.com, rpbrands.com, ciena.com, thecadillachotel.com, toxictorts.com, http://www.houseofan.com/anqi/, pasolivo.com
Nexus Digital StudiosDigital Scan Specialist - Internship
Jan. 2000 - May. 2003Greater Los Angeles AreaOperator of highly developed Cyberware 3D scanning equipment of both full body and model objects.
Trained in the cleanup and development of scanned and computer generated models.
Implemented training course for new recruits.
3D model preparation and wireframing for animation
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