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Work Background
UX/UI Design Lead
ArreglatechUX/UI Design Lead
Mar. 2025Bogotá, Capital District, Colombia
Sr. UI/UX Designer
ArreglatechSr. UI/UX Designer
Feb. 2024 - May. 2025• Designed a self-service immigration platform that drove significant revenue growth within the first months after launch. • Contributed to the design of internal workplace platforms, improving operational efficiency and supporting the productivity of a large portion of the workforce. • Participated in qualitative research and user interviews that directly shaped product decisions — mapping flows, identifying usability gaps, and validating solutions before development. • Built scalable interfaces and a reusable component library that brought consistency across product experiences and reduced design-to-development friction.
Visual Designer
Enjoy FlowersVisual Designer
Nov. 2020 - Jun. 2022Bogotá, Distrito Capital, Colombia• Designed product pages for various marketing campaigns, significantly increasing conversions. • Collaborated with the marketing team to create email templates aligned with business strategies. • Customized Shopify interfaces using HTML/CSS to improve usability, responsiveness, and brand consistency. • Developed print materials for marketing purposes, enhancing brand visibility.
Web Designer
Fitpal ColombiaWeb Designer
Dec. 2015 - Sep. 2017• Led the end-to-end design process from concept to MVP launch within three months, reaching 300+ active users within the first months after launch. • Drove the design strategy as the lead designer, focusing on designing the product experience and establishing a strong brand identity during the platform's early stages. • Collaborated with developers and implemented front-end layouts using HTML/CSS to support product delivery.
Graphic Designer
Gimnasio CampestreGraphic Designer
Sep. 2013 - Dec. 2015Bogota, D.C., Capital District, Colombia• Redesigned the institution’s website by defining a clear information architecture and refreshing the visual design. • Designed various internal-use websites for the student community. • Responsible for designing and illustrating editorial pieces such as writing booklets for preschool, magazine covers, leaflets, and event posters.
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