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Work Background
Yijen Trading LimitedMarketing & Product Lead ｜Independent Project
Oct. 2023香港特別行政區• Founded and developed a niche fragrance brand from concept to market launch • Led brand strategy, product development, and market positioning • Planned and executed integrated marketing campaigns across digital, offline and retail platforms • Built B2B pipelines, negotiated wholesale agreements, and managed partnership outreach • Created and analyzed KPI dashboards to track campaign ROI and customer growth • Oversaw packaging design, storytelling, and e-commerce implementation • Coordinated with suppliers and production vendors to ensure quality control • Launched seasonal campaigns and clearance sales to manage inventory and cash flow • Recruited and managed a cross-functional team including marketing, admin and BD support • Actively involved in branding collaborations, pop-up retail, and influencer outreach
Oceanus Strategic LimitedSenior Marketing Executive
Apr. 2022 - May. 2023Hong Kong, Hong Kong SAR• Develop creative strategies to enhance brand positioning, define brand messages and explore possible channels to enhance business / brand development • Developed and executed promotional campaigns to increase sales and revenue • Work closely with the Sales team to understand market trends and channel needs. Formulate the right pricing strategy for different services. • Establish social media strategies to enhance the brand awareness, followers and content • Create marketing content and design for website updates, e-newsletters, social media, marketing collaterals, event materials etc • Conduct market research and analysis to identify trends and opportunities • Conducted market research and analyzed consumer behavior to optimize marketing strategies • Preparing budget and regular performance tracking report
Wynn PalaceSpecial Event Executive
Oct. 2021 - Jan. 2022Macao SAR• Coordinate logistics and planning of events such as parties, customer retention programs, promotional tournaments and entertainment • Research suppliers of promotional items and follow up production, multimedia and design projects • Liaise with Marketing departments, suppliers and vendors to ensure smooth operations • Maintain inventory of office supplies and event collaterals
Oceanus Strategic LimitedMarketing Executive
Nov. 2017 - Dec. 2019Hong Kong, Hong Kong SAR• Assist in formulating strategic planning to promote company’s business • Assist in the execution of marketing activities, campaigns and all related activities • Prepare marketing materials, conduct research and analysis of market data and news • Design Marketing Materials for internal and external use • Developing new social media strategies and campaigns • Creating content, including text posts, video and images for use on social media • Event research, planning, implementation on time and on budget • Event follow up, debrief and analysis • Coordinating project schedules, resources, equipment and information • Developing and maintaining strong working relationships with external vendors. • Coordinate with external marketing partners such as media agencies, premium vendors & production houses
TDM - Teledifusão de Macau, S. A. (TDMMacau)Community Relations Intern
Jun. 2015 - Aug. 2015Macao SAR• Planned and organized V.I.P. visits and special events • Designed new monthly advertising materials including flyers; utilize marketing tactics • Prepared event materials including write up and translate article and news press
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