Sanaa Center for Strategic StudiesDirector of Strategic Communications
Sep. 2019 - Sep. 2021Beirut + Istanbul• Designed and executed holistic communications strategies to raise organizational visibility in media and policy arenas
• Repackaged technical content (white papers, briefs, think pieces) into accessible formats for policymakers, journalists, NGOs, and academic audiences
• Built and maintained strong media relationships to drive coverage and knowledge dissemination across key communities, which led to increasing multilingual press coverage by 900%
• Collaborated across 15 time zones and departments—including editorial, IT, design, finance, and management—to ensure cohesive workflows in order to enhance our storytelling impact
• Developed and implemented strategic social media messaging through original content, follower engagement, and social listening
• Managed an in-house team of two (the designer and IT officer) as well as a large roster of freelance photographers based in Yemen
• Streamlined costs with the finance department, allowing for the launch The Yemeni Photographer Roster and securing exclusive, on-the-ground visual content from Yemen
• Co-organized The Yemen Call, a monthly knowledge-sharing forum connecting Yemeni experts and journalists for more accurate reporting