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Work Background
MADBusiness Development Executive
Nov. 2024• Hired to identify and onboard potential franchisees and strategic partners as part of MAD's scale-up strategy.
• Facilitated MAD Lagree Fitness’s market entry into Dubai by identifying and securing strategic franchise partnerships.
• Initiated and led expansion discussions with franchisees in high-potential markets including Saudi Arabia and Jordan.
• Advised on partnership structures and helped position the brand for franchising success.
• Secured a joint venture opportunity with a major global investment firm to scale operations across the UK.
In-House Productions Founder
Dec. 2023In-House Productions is dedicated to enriching KSA's entertainment landscape as part of Vision 2030. We connect international talent and established productions with the growing demands of Saudi film, TV, theatre and entertainment. We pride ourselves on being more than just a delivery service, we are your dedicated partner and general manager. With our commitment to excellence and passion for seamless logistics, we ensure efficient execution of experiences, from conception to completion. We are simply a one-stop solution for all your entertainment needs. Join us in shaping the future of Saudi entertainment.
OneTrustBusiness Development - EMEA
Mar. 2022 - Feb. 2024London, England, United KingdomContributing to the sales-cycle through lead generation, prospecting and qualification of SMB & Commercial sector companies in the UK&I, EMEA, and APAC regions:
• Conduct daily market research and aligning with my Account Executives, under our assigned territories
• Utilize inbound and outbound sales strategies averaging 50 prospects a day
• Daily conversations with C-Suite in Privacy, GRC, Compliance and Ethics, while targeting CISO’s, CTO’s, CIO’s, DPO’s, GC’s, and heads of legal and marketing.
• Drive data-focused prospects through the sales pipeline using CRM tools such as Salesforce, LinkedIn Sales Navigator, Zoom Info and Outreach
Black MountainAccount Executive
Mar. 2021 - Feb. 2022Dubai, United Arab EmiratesAccount Executive handling the MENA region and West Africa
• Penetrated the markets of Lebanon and the UAE since company inception • Owning full sales cycle by prospecting, closing, and maintaining major key enterprise accounts in the MENA region
• Working closely with the director of business development and technical principal to assess customers’ needs, and provide the best service possible
• Participate in the development of strategic direction and annual strategic plans for Black Mountain with company founders • Recruited and currently head a team of two BDR's, and guide them with lead prospecting and conversion in order to achieve quarterly set targets & quotas
• Prepare marketing plans and ensure sales, gross margin, and contribution targets are achieved
• Conduct market analysis and market research for my assigned territories for various projects • Attend local/global conferences to attract prospects to the company and help grow investment in my assigned territories
HARTEC s.a.lAccount Executive
May. 2020 - Apr. 2021London, England, United Kingdom• Lead brand and product marketing strategy for Hatco® in 60+ markets globally • Represented HARTEC at international automotive exhibitions in Las Vegas, Shanghai, Bologna etc. during which I delivered product demonstrations and sales presentations to leads, 5% of which were eventually converted into clients
• Due to my proficiency in English, I worked closely with the Head of Sales to develop inbound & outbound sales scripts • Developed quarterly plans and devised strategies for optimizing revenue in my assigned territories (CEE, CIS and MENA regions)
• Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals during uncertain times
• Maintained 50+ existing accounts and developed relationships with executive stakeholders to ensure customer retention and satisfaction • Closed $50K+ to $100K+ sized deals with Commercial and Enterprise companies
• Overachieved $150K+ p/quarter targets with top performing quotas: Q2: 130% / Q4: 155%
HARTEC s.a.lBusiness Development Representative
Jan. 2018 - May. 2020Beirut District, Lebanon• Contributing to the sales-cycle through lead generation and qualification of SMBs and enterprises in CEE, CIS and MENA regions. This is by:
o Conducting market research and field visits to open new markets within my assigned regions o Utilizing inbound and outbound sales strategies to reach out to 5000+ leads, ranging from C-level executives to business owners; averaging 50 prospects a day
o Driving data-focused prospects through the sales pipeline using CRM tools such as Microsoft Dynamics and LinkedIn Sales Navigator
o Devising customer retention strategies with the Sales team and increasing profitability of existing customer base by upselling new products
• Overachieved my prospecting target during my first year by 111% amounting to $8 million in qualified leads
• As BDR Team Lead, I lead a team of 2 business development representatives, each covering a handful of countries in the MENA region. Together, we would set sales strategies and revisit aggressive market penetration tactics to further enhance the sales pipeline via cross and upselling to existing key accounts
• Overachieved my prospecting target by 108% amounting to $8.6 million in qualified leads
Pars LianSales & Export Development, Business Development
Jul. 2014 - Dec. 2017MENA• Prospected 500+ leads for Sales Team in order to upsell
• Developed sales and customer retention strategies, while discovering export possibilities for clients throughout the region
• Visited potential and existing clients to market products, negotiate and close deals • Built, maintained, and enhanced strong long-term client relations to become their preferred chemical supplier offering them a variety of 22 upstream and downstream chemicals • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals during uncertain times
• Maintained key accounts, such as Oil & Gas Refineries (onshore and offshore), Petrochemical companies and Water Treatment Facilities, while ensuring customer retention and satisfaction
• Contributed to the closure of $500K+ sized governmental deals • Achieved quarterly assigned sales targets of $120K+ to $145K+ per quarter
• Top performing quota in Q3, 2017: 130% due to penetrating the Iraqi market
AXON Aviation GroupJunior Sales Executive
Nov. 2012 - Jun. 2014London, England, United Kingdom
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