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Work Background
National Curriculum & Training InstituteMarketing Manager
Aug. 2023
Living Florida Group at United Real Estate GalleryMarketing Manager
Nov. 2022 - Aug. 2024Jacksonville, Florida, United StatesLeading team of 11 full-time Real Estate Agents in Jacksonville, FL. - Increased agent count from 3 to 11 in 2023 - Successfully implemented internal and external communication plans and increased team engagement - Drove $50m in production in first 6 months through strategic partnerships, recruiting, and sales training - Built a proprietary piece of technology for the organization which tracks agents marketing activities and continuing education, serving as a basis for accountability and coaching.
TM Consolidated, LLCMarketing Manager
May. 2020 - Sep. 2022Jacksonville, Florida, United StatesA digital marketing agency concept for which I coordinate and manage ongoing client relationships.
![[CONTRACT] Global Marketing Manager](https://d1cg29ukvkl76a.cloudfront.net/media_files/publicmedia/0bd4607aafe4a23c83856ac33c1f9d5f1a42d5c1407a3c52359dbb5f58b37a31/profile_search-163363_experience_logo.jpg){kind=logo}
Johnson & Johnson Vision[CONTRACT] Global Marketing Manager
Aug. 2018 - Oct. 2018Jacksonville, Florida AreaIn my contract engagement with Johnson and Johnson Vision, I was responsible for the day-to-day coordination between Business teams, IT (developers), and creative agencies for flawless execution of multiple enhancement projects to the JNJVISIONPRO global product. I supported Johnson and Johnson Vision's acquisition of Abbot Medical Systems, and Tear Science by defining business requirements to migrate their professional-facing platforms to JNJVISIONPRO. I was also responsible for managing cross-functional remote teams which included developers, designers, and the creative team in an agile environment.
MudflowerMarketing Manager
May. 2018 - Jun. 2020Saint AugustineMudflower is a CBD and Medical Supply Distributor in St. Augustine Florida. Our unique relationships with Manufacturers of both medical supplies and CBD has positioned us for exponential growth in 2020. To better manage this growth, I was promoted to VP of Business Development. Projects:
- Designed and implementing B2B programs for CBD distribution, both white-label and re-seller - Designed and implemented affiliate and influencer marketing programs to generate consumer business
- Brought on a new catalog of 100+ private label products for consumer e-commerce sale
- Prepared business plan and 7 year projections to secure a co-founder and $1M in funding
- Prepared Crisis communications and developed plan for business pivot to B2B sales of PPE and medical supplies during COVID-19 crisis in 2020
- Grew business to over 100k revenue/month
- Oversaw Rebranding of the PPE part of the business and developed brand, website, and sales collateral, as well as assembling team of 5 account managers and reps for key markets
- Secured retail space and designed retail program for Summer 2020 launch at the St. John’s Town Center Daily Responsibilities:
- Management of all marketing channels for B2B, B2C, and ecommerce revenue streams
- Management of marketing team: Social Media Specialist, Graphic Designer, Copywriters, and Web Developer
- Continuously evaluate marketing performance
- Direct supervision of Office Manager - Front-line support for 70+ affiliates and distributors
- Executive assistant to both the Managing Director and President
- Oversaw fulfillment of over $25,000 in B2C purchases.
Brightway InsuranceMarketing Specialist - Social Media and Web
Oct. 2016 - May. 2018Jacksonville, Florida AreaBrightway Insurance is a national insurance franchise that is one of the largest personal lines insurance agencies in the United States. I manage the corporate web and social media presence for the company (Brightway.com). This includes SEO strategy, UI/UX strategy, and content administration. My main drivers and KPIs are leads generated, social engagement and audience growth, and website traffic/search ranking. I also manage the 150+ websites, local listings, and facebook pages for our Franchisees. I am responsible for providing training, support, and content. I am responsible for updating their websites and adding new functionality to their sites that drive leads and route existing customers to customer service. I've spent the last year specializing in local SEO for multi-location businesses, including reputation management, citation accuracy, and local social media.
SelfIndependent Contractor
Aug. 2015 - May. 2017Huntington, West Virginia AreaResponsible for client management, all marketing efforts, and assisting the development team with the design and development of completely custom-built websites. I take ownership of all marketing clients and use my knowledge as an integrated marketing professional to consult with them and design campaigns that perform.
Dream Creative, LLCIntegrated Marketing Specialist
Apr. 2015 - Sep. 2016Charleston, West Virginia- Integrated marketing and social media campaigns - Graphic design for print, digital media, and web - Creating amazing websites in Drupal 7 & 8, and Wordpress. From UI/UX design, to prototyping, to implementation and marketing of the finished product, I took ownership of each project. Clients included several national congressional campaigns and national non-profits, as well as clients in health care, education, and retail/e-commerce.
Create WVMarketing Intern
Jan. 2015 - Apr. 2015Charleston, WVCreate and implement a comprehensive marketing plan for the 2015 Create WV conference.
Compton Digital, LLCMarketing Manager
Jan. 2009 - Jul. 2015Huntington, West Virginia Area3D, Print, Product, and Web Design. Brand Development and Social Media Strategy, Digital Storefront Implementation and E-Marketing
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