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Work Background
Flash GroupSenior Brand & Channel Manager
Oct. 2022 - Jan. 2025Cape Town, Western Cape, South AfricaStrategic marketing lead for all B2B, B2B2C and Formal Channel B2C Marketing at Flash, leading a team of Brand managers across 3 divisions. Spearheading cross-functional teams to plan, execute, report, and track brand initiatives, resulting in increased brand visibility and sales revenue. I develop and implement channel marketing strategies in alignment with internal and external stakeholders, shape brand positioning and marketing strategy using consumer and shopper insights, and set vision, objectives, strategies, and KPIs to drive brand growth. I deliver measurable 360-degree activations through digital, media and communications strategy and analyze data from various sources to build key insights.
L'OréalCategory & Trade Marketing Manager
Feb. 2021 - Oct. 2022South AfricaDuring my tenure at L'Oreal, I fulfilled both Category Management and Trade Marketing Management roles. In my role as Category manager, I developed and implemented category strategies that aligned with business objectives and customer needs. I collaborated with internal teams, including sales, marketing, and supply chain, to execute on category plans. I worked with external partners, to negotiate contracts and develop promotional programs. As Trade Marketing Manager, I developed and executed trade marketing strategies that drove product sales and increased brand awareness.
Bliss Interior DesignMarketing Manager
Jun. 2013 - Jan. 2021Durban Area, South AfricaStrategic marketing team lead. I was responsible for establishing brand positioning, identifying target audiences, and developing marketing plans across various channels, including digital, e-commerce and influencer marketing. I led the execution of marketing programs, analyzing customer insights, consumer trends, and market analysis to build successful strategies. I also managed marketing budgets and conducted analytics reporting, providing insights for future campaign development.
What Works Design - 3D Wall ArtGeneral Manager
Sep. 2010 - May. 2013South AfricaI was responsible for developing brand positioning, identifying target audiences, and devising marketing plans for various channels, including digital, e-commerce and influencer marketing. I led the execution of marketing programs, analyzed customer insights, consumer trends, and market analysis to build effective strategies. In addition, I managed marketing budgets, conducted analytics reporting, and provided recommendations for future campaign development. Furthermore, I oversaw a team of 11 direct reports across 3 branches, where I utilized my strong team management and leadership skills to ensure that everyone was working towards the same goals. I provided guidance, motivation, and support to my team members, fostering a positive work environment and facilitating their professional development.
Event ItSponsorship Marketing Manager
Feb. 2009 - Aug. 2010BallitoMy primary focus was on VIP partner marketing. In that role, I was responsible for creating and implementing strategies that attracted, engaged, and retained high-profile partners. My daily tasks included developing and executing marketing campaigns tailored to VIP partners, building and nurturing relationships, and ensuring that our VIP partners received exclusive and unforgettable experiences at our events. I was also in charge of crafting compelling marketing collateral, overseeing branding, coordinating VIP guest lists, and analyzing data to fine-tune our outreach efforts. My ultimate goal was to be the architect of a seamless and exceptional VIP experience, enhancing our company's reputation and ensuring continued support from our key partners.
SAMARIA GROUPMarketing Manager
Jan. 2004 - Jan. 2009Musina, Limpopo, South AfricaI was responsible for creating and executing strategies to promote our tourism and hospitality offerings, both to local and international luxury audiences. This involved designing and launching marketing campaigns, enhancing our online presence, and collaborating with partners to boost our reach and customer engagement, as well as executing both local and international events as acquisition drivers.
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