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Work Background
ChatGPTreeGrowth Marketing Consultant
May. 2025New York, New York, United StatesChatGPTree is the world’s first climate-aligned AI subscription: a creative assistant that plants a verified tree every month you use it.
Plant Powered Metro New YorkSenior Communications Manager
Dec. 2023 - Jan. 2025New York, New York, United StatesNYC-based nonprofit advocating for the powerful health benefits of a whole food, plant-based diet. - Led all communications and marketing, including: email marketing strategy, social media content strategy, event marketing, media relations, third-party relationships, and day-to-day project management.
- Managed marketing workflows, streamlining with Asana automations, forms, and templates, increasing operational efficiency and clarity across teams and volunteers. Oversaw all marketing tasks, often with 15+ subtasks. - Analyzed marketing data to develop comprehensive marketing and communications plans, establishing marketing KPIs with SMART goals.
- Revamped event marketing strategy resulted in ~20% average increase in event registration in 2024 as programming volume increased by 61%, despite the Communications team losing staff capacity.
- Content writer, adhering to style guides and brand guidelines to write lead editorial in a weekly newsletter, press releases, social media ads, and copyediting social media posts and event marketing descriptions. - Introduced geo-targeted event marketing emails that resulted in an average email open rate of 42%. - Pivoted Instagram content strategy, increasing Reach by 137%, Content Interactions by 100% in 9 months.
- Contributed on website revamp, consulting on website UX for the ‘plant curious’. - Collaborated with Executive Director on email marketing strategy for two fundraising campaigns, the highest-grossing in the organization’s history.
- Managed two staff members and seasonal intern.
PublicInputProduct Marketing Manager & Marketing Ops
May. 2022 - Jan. 2023New York, New York, United States- Established product marketing messaging strategy and product positioning for all 5 core product offerings across audience segments (personas), resulting in materials and guidelines used by Marketing, Sales, and Customer Success teams.
- Enhanced website UX with persona-based landing pages and content, boosting demo book rates by 50%.
- Developed product marketing content and copywriting for the website, case studies, webinars, sales enablement materials, and product demos (sales decks).
- Implemented lead scoring (HubSpot) and targeted ABM email marketing and digital ads (6Sense), increasing certainty on MQLs for the Sales team.
- Solely responsible for tracking and analyzing digital marketing performance metrics, including Google Analytics and SEO, providing insights and pitching adjustments to improve effectiveness.
PublicInputDemand Generation Manager
May. 2021 - May. 2022New York, New York, United States- Increased demo book rate by ~30% by analyzing email marketing and sales funnel data to develop and execute ABM strategy with the Sales Director.
- Collaborated with Sales Director and executive leadership to define product/market fit for Metropolitan Planning Organizations, including dedicated content strategy, resulting in MPOs becoming +20% of the customer base.
- Optimized CRM to be a reliable single source of truth by auditing data, removing 8,000+ disqualified leads, and updating 2,500+ contacts.
- Identified key persona-based pain points and researched timely concerns for government agencies to inform top-of-funnel content strategy (e.g., blogs, case studies, white papers, and webinars).
- Collaborated with Sales team to develop and launch an incentivized partnership program with industry consultants, with 20+ consultants joining the program in the first year. Primary duties:
- MQL benchmarking - CRM management (Pipedrive)
- Email marketing strategy - Sales enablement
- Content strategy
- External relations, third-party relationships (media, conferences)
PublicInputMarketing Manager
Aug. 2018 - Apr. 2021New York, New York, United StatesB2B Tech/SaaS company selling community engagement software to government organizations. Remote role. - Drove all marketing projects and responsible for creating, tracking, and reporting on KPIs.
- As sole content writer: created content calendar, emails, case studies, white papers, and weekly blogs. - Reformed email marketing program from sporadic to scheduled, including a monthly newsletter with open rates regularly ranging between 17-24%.
- Established the company's first-ever brand guidelines (brand tone and messaging) by facilitating brand exercises, collecting customer feedback, and getting executive level buy-in.
- Project management of outside vendors for graphic design, video production, SEO, and public relations.
- Built external relationships with conferences (event marketing) and media to create affordable, custom conference sponsorships, 3 conference speaking opportunities, 2 podcast appearances for CEO, and a major press hit in the industry-leading Planning Magazine (digital and print publication).
- Launched company's webinar program with a focus on storytelling (customer success stories)
BiblioBoard + Indie Author ProjectDigital Content Manager
Jun. 2017 - May. 2018New York, New York, United StatesB2B Tech/SaaS company selling community engagement software to public libraries. Remote role. - Doubled content creation as sole content writer. Responsible for pitching, writing, and publishing weekly newsletters and blogs.
- Spearheaded webinar production: ideation, slide design, promotion via email marketing, social media, and 3rd-party blog posts (outside contributors).
- Coordinated with library staff and authors across the United States to execute marketing plan for Indie Author Day, which had unique programming across over 50 libraries in 20+ states.
- Supported lifecycle marketing by conducting product-use audits, identifying upsell and renewal opportunities ahead of Customer Success check-ins. Primary duties:
• Monthly Newsletters
• Email Campaigns
• Blogs
• Sponsorship Coordination
• Case Studies
• Webinar Ideation and Coordination
• Project Management
Art MagContributing Writer
Oct. 2016 - Oct. 2017Charleston, South Carolina AreaRegular contributor for print and online. Profile pieces and reviews. Areas of focus include Arts & Entertainment and Culinary.
The CitadelCommunication Strategist, Career Center
Oct. 2016 - Jul. 2017Charleston, South Carolina Area- Directly marketed Career Center’s resources and upcoming events to 4K+ students via email.
- Created social media content (3-4 posts weekly on Facebook, Instagram, Twitter).
- Handled interdepartmental coordination of in-classroom visits and promotion of Career Center events. Primary duties:
• Branding & Messaging
• Website Content
• Social Media Strategy & Content
• E-Mail Strategy & Content
• Graphic Design (Canva, Adobe Suite)
• Data Analysis & Reporting
• On-the-Ground Student Engagement
Obviouslee MarketingMarketing Coordinator, Copywriter
Jul. 2015 - Jul. 2016Charleston, South Carolina Area- Supported client relations: creating meeting agendas, taking meeting notes, and weekly client updates.
- Paid media, facilitating print ad placement with publications and Google CPC campaigns (digital ads).
- Led social media content, creating 2-3 posts per week for 9 clients (Facebook, Instagram, Twitter).
- Managed media relations (wrote press releases, leveraged relationships with journalists and outlets), resulting in press hits in Eater, Charleston Magazine, The Post & Courier, and Charleston City Paper.
- Became the agency’s sole copywriter: client websites, digital & print ads, radio ads, and A/V scripts.
Gravina Public StrategiesAssociate Consultant
Apr. 2014 - May. 2015Charleston, South Carolina, United States• Created meeting agendas and took notes to facilitate productive client meetings.
• Lead on Google ads and social media ad copywriting, monitored campaign performance, and generated reports.
• Developed A/V scripts, daily email digests, and blog content for both the organization and its clients • First hire at digital marketing agency specializing in serving public policy initiatives
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