Kneaders Bakery and CafePublic Relations Manager
Apr. 2017 - Jan. 2019American Fork, Utah, United StatesRESPONSIBILITIES
Manage public relations content, outreach and features for 59 locations across eight states. Manage all corporate, thought leadership or non-profit fundraising press releases. Curated brand messaging for all public relations campaigns and partnerships. Managed three marketing agencies across eight markets
Conceptualized and managed content calendar for social media promotion and posting. Conceptualized and managed all event creation and management related to individual franchise sites for non-profit and for-profit initiatives. Managed and designed all promotional campaigns for products and services. Wrote, pitched and published feature articles, interviews, TV segments and media placements across eight media markets. Cultivated front-facing relationships between corporate brand and store operators, customers, and all industry media relationships. Managed all influencer relationship outreach for social media campaigns and non-profit promotional partnerships. IMPACT
Exceeded end to end event management of 501 (c)(3) Hope Fights Childhood Cancer Campaign supporting the work of Dr. Joshua Schiffman at Huntsman Cancer Institute, researching how cancer- fighting elephant DNA might help elevate the fight against cancer for humans. Over 100 media placements (radio, TV, newspapers, magazines) featuring brand chefs, recipes and special promotions. Over 250 media placements for the Hope Fights Childhood Cancer Campaign over two years during the month of October. Over $350,000 raised during the month of October over two years. CORPORATE AWARDS
University of Utah Business School CEO of the Year Award 2019 Best Bakery in Utah Valley Business Magazine 2019-2021