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Work Background
Reach plcCommercial Content Writer
Apr. 2019Belfast, Northern Ireland, United KingdomWriting bespoke commercial content across the Reach Brands - primarily Belfast Live, but also the Mirror and Irish Mirror, Manchester Evening News, Liverpool Echo, Newcastle Chronicle, Dublin Live and many others. My work is written to satisfy a specific brief provided by the client, ensuring that the tone of voice is appropriate for the client, its target audience and the publication's readership. Clients have included Maxol, P&O, Electric Ireland, Peroni, McDonald's and many others.
The AA (Ireland)Broadcaster and Researcher
Jun. 2016 - Apr. 2019Dublin, Leinster, IrelandBroadcaster and researcher with AA Roadwatch, delivering traffic reports on national radio stations including RTÉ Radio 1, RTÉ Lyric FM and Today FM.
Lavery's BelfastMarketing and Events Manager
Jun. 2015 - Jun. 2016Belfast, United KingdomWorking as part of the marketing team for this popular bar and entertainment venue, I was responsible for the company's social media presence (combined 40k Facebook, 14k Twitter). I also provided copy for the web and print marketing, booked bands and DJs and took part in other aspects of marketing and strategy.
hmv Ireland & Xtra-vision LtdFreelance music writer
Apr. 2015 - Oct. 2015Supplied daily news articles and weekly features or reviews for the relaunched HMV Ireland website.
BBC Radio UlsterOn-Air Contributor
Jul. 2013 - Aug. 2019Belfast, United KingdomRegular live guest introducing and discussing new music and music news on the Across The Line show.
Culture Northern IrelandFreelance content developer
Jun. 2013 - Jan. 2014Belfast, United Kingdom• Carried out content development work for the Belfast Music website, which was part of Belfast City Council's strategy for promoting the city's music sector.
• Contributed weekly reviews and features to the website.
• Other responsibilities included using the site's own content management system to maintain listings (including images, links and tagging), plus social media management and copywriting.
BBC Audience ServicesCopywriter
May. 2012 - Jul. 2012Belfast, United Kingdom• Revamped the BBC’s stock responses to complaints as part of a two-man, specialist team. • Used research commissioned by the BBC and my own experience in journalism and copywriting to analyse the styles of responses being used, and recommended changes.
• Implemented these changes, editing and rewriting the BBC’s database of complaint lines in order to improve levels of customer satisfaction.
Belfast TelegraphFeature writer and reviewer
Apr. 2012 - Jun. 2016Belfast, United Kingdom• Music and arts journalist for the Belfast Telegraph's weekly supplement Out There. In this role I contributed a range of interview features, from cover stories to Q&As, and a mixture of pitched items and editor-driven commissions. I also contributed live reviews and lifestyle pieces to the main daily paper.
• Interview subjects included musicians Johnny Marr (The Smiths), Shane Lynch (Boyzone), Daniel Avery, Example, Richard Jones (Stereophonics), Dave Lombardo (Slayer), Lucy Spraggan, Shaun Ryder (Happy Mondays), Tim Wheeler (Ash), Dianne Williams, Grant Nicholas (Feeder), Mark Lanegan, Roddy Woomble (Idlewild), Danny McNamara (Embrace), poet John Cooper Clarke and comedians Jimeoin, Josie Long and Nat Luurtsema.
The Irish TimesFreelance music writer
Jan. 2012 - Dec. 2016
Alternative Ulster (AU) MagazineEditor
Mar. 2010 - Mar. 2012Belfast, United Kingdom• Edited Ireland's only monthly music, popular culture and current affairs magazine and website for two years until its closure due to funding cuts in March 2012.
• Spent the previous two years working part-time as a staff writer and sub-editor and three years before that as a freelance contributor.
• Led the editorial direction of the magazine and managed a large team of freelance writers, photographers, illustrators and designers.
• Senior contributor of features (including many cover features), news articles, reviews, opinion pieces and general copywriting
• Sub-edited and proof-read every issue in its entirety before printing.
• For the website, assembled and managed a large team of section editors and contributors, and edited the features and album reviews sections myself.
• Became a proficient user of Wordpress, Photoshop and InDesign and developed an understanding of the importance of SEO principles, images, tags and descriptions in maintaining a successful website.
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