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Work Background
BuzzBeeGeneral Manager
Mar. 2021Dubai, United Arab Emirates
Brand RipplrHead Of Marketing
Mar. 2021Dubai, United Arab Emirates
BMB GroupRegional Marketing Manager
Mar. 2018 - Jun. 2020Dubai, United Arab Emirates- Managed 12 brands across the Middle East, Europe and North America, and ensured they met target sales revenues - Created new brands to add to the portfolio by identifying market opportunities/gaps; managed the entire process from brand inception to launch in market
- Developed brand strategy including vision, branding, marketing calendar and value proposition, and translated them into go-to-market strategies and brand activation - Set and planned marketing budgets, analyzed sales forecasts and implemented measurable KPI’s - Managed websites, monitored them utilizing Google Analytics, implemented E-Commerce and improved SEO - Built social media presence for 12 brands, including Facebook, Instagram, YouTube and Snapchat, with unique content creation for awareness and engagement - Launched digital campaigns through Google Ads and Social Media Ads to create a comprehensive customer journey with an effective Sales Funnel - Identified and collaborated with micro and macro influencers to increase brand awareness and engagement
- Organized events such as product launches, regional and international exhibitions (Gulfood UAE, IDDBA US, Expo West US) and supported relevant community initiatives - Partnered with PR agencies to create media kits, publicity strategies, and media coverage for brand outreach - Measured and overachieved performance of marketing activities with a successful ROI
JCDecauxMarketing Manager
Jan. 2015 - Jan. 2018Saudi Arabia- Developed the product catalogue and pricing strategy
- Optimized advertising space through innovative solutions to increase revenues - Created media proposals that meet clients’ campaign strategy and objectives - Liaised with the creative team to deliver the client’s branding and artworks - Compiled, analyzed and presented performance metrics and proposed action plans accordingly - Handled all regional and international marketing reporting
- Oversaw all PR & communication activities (social media accounts, newsletters, videos, brochures, website)
- Coordinated with the technical team for product installation and ensure deadlines are met
JCDecauxSenior Marketing Executive
Mar. 2013 - Dec. 2014Saudi Arabia
JCDecauxMarketing Executive
Oct. 2011 - Feb. 2013Saudi Arabia
American University of BeirutBusiness Writer
Oct. 2010 - Sep. 2011Lebanon- Attended seminars, lectures and workshops on diverse business topics and conducted interviews with note speakers
- Wrote articles and interviews and published them in Align (Business School newsletter)
Leo BurnettAccount Executive
Jun. 2010 - Aug. 2010Saudi Arabia- Developed artwork quotations and raised purchase orders (PO)
- Wrote action and creative briefs
- Conducted market visits and prepared a competitive analysis
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