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Work Background
Kaolin Porcelain SurfacesCreative Graphic Designer & Digital Marketer
Feb. 2023 - Jul. 2024Sydney, New South Wales, AustraliaThe main focus of my job is to maintain and innovate Kaolins' branding, as well as to create campaigns (videos, graphics, art direction) and organise all the collateral for new product ranges, events, and CPD. Along with designing, I worked as Digital Marketer, I write content (graphics and copy) for the website, EDMs, and social media. https://www.behance.net/gallery/209837581/The-Dimora-Collection-Digital-Campaign
Neptune Bio-Innovations Pty LtdMarketing Digital Coordinator
Nov. 2021 - Apr. 2023Sydney, New South Wales, AustraliaAs a Marketing Coordinator at Neptune Bio-Innovations. I develop a brand plan, publish, and create content for the company and their products (10 accounts) across Facebook, Instagram, Twitter and LinkedIn. Additionally, I help develop the brand identity for each product (print and digital). Helping develop the brand identity, following trends, collecting data to the developer for the new website. https://nepbio.com.au/ I manage and guide copywriter interns to deliver keywords for SEO, to find the right tone for blogs and deliver creative content for campaigns. Discover More: https://www.behance.net/gallery/161746819/NBI-Branding-Photography-and-Website
InditexVisual Commercial Merchandiser
Apr. 2019 - Nov. 2021Sydney, New South Wales, Australia- Defining, designing and implementing a creative visual merchandising strategy.
- Creating appealing and eye-catching visual displays that lead the customer through the entire store.
- Analyzing data, reading the trends day to day, sales and recognizing consumer preferences.
- Producing window displays, signs, interior displays, floor plans and special promotions displays.
- Create reports to improve and make actions to recover the visual of the sections.
Holiday Inn Express Bogota Parque 93Freelance | Social Media Marketing and Graphic Designer (Australia and LATAM)
Jul. 2017 - Apr. 2020Bogota, D.C., Capital District, ColombiaGraphic Designer & Social Media Marketing in Oxo Hotels
Clients: Holiday Inn Express & Suites Bogotá - Planning, designing posts (organic and paid) for their Social Media Accounts, across Facebook Meta, Instagram, LinkedIn and Twitter respecting their brand guidelines and target needs.
- Creating digital ad campaigns to optimize Sales and traffic on Shopify, Blogs, paid and organic insights in their Social Media Accounts
- Working collaborative with a copywriter to deliver creative content for Social Media.
- Helping develop the brand identity for each product, following trends, collecting data and providing SMM and Marketing reports to the company.
Do Advertainment S.A.S.Graphic Designer and Social Media Manager
Jun. 2015 - Aug. 2017Bogotá, Capital District, ColombiaClients:
-Easy Chile -Directv (Pay television services company)
-Oxo hotels
-Cat Footwear My role was to develop and maintain a creative vision for the company's goals. To accomplish this, I managed a small team of designers and copywriters to develop client briefs across (television advertising, graphic design, and marketing), meet goals and expectations for users/consumers. Social Media Marketing of CredibanCo (Electronic payments) & Cat Footwear.
Developing a brand plan for the company's and products in social media (organic and paid) across Facebook, Instagram, Twitter and LinkedIn, following their guidelines and understanding the consumer / target / niche of the company and each brand.
Rock'n Stop BogotaArt Director
Apr. 2014 - Apr. 2018ColombiaCreative Direction and Marketing Assets. Located in Bogotá, Rock and Stop is the only 50’s American diner where you can enjoy the nostalgic atmosphere of Elvis Presley, Marilyn Monroe, Cadillacs, milkshakes, burgers, and thousand neons. Using that amazing atmosphere, we recreated what it felt like to step back in time. See more here: https://www.behance.net/gallery/17869253/Diner-Rockn-Stop-Experience-Branding
Mapalé ColombiaJunior Art Director
Apr. 2013 - May. 2018Art Director: AstraZeneca / Diageo / Coca Cola Insights
Mapalé ColombiaSenior Graphic Designer
Apr. 2013 - May. 2015Bogota, D.C., Capital District, ColombiaClients: AstraZeneca, Diageo, Coca-Cola. https://mapale.com.co/
- Analyze client briefs and determine requirements based on budget.
- Schedule projects, conceptualize visuals based on requirements.
- Designing artworks, packaging, labels, and prints with Adobe Suite, including finalizing the artworks and following the approval process with suppliers for production.
- Work with a team of Industrial Designers, Graphic Designers and Copywriters to develop campaigns.
Do Advertainment S.A.S.Junior Graphic Designer
Sep. 2012 - Mar. 2013Bogotá, Capital District, ColombiaClient: Easy Chile Cencosud (Home Retailer)
Leo BurnettGraphic Design Intern
Sep. 2011 - Aug. 2012Bogotá, Capital District, ColombiaClient: Falabella Chile (Latin America's leading integrated retailers) As a graphic design intern, I gained knowledge of how to develop my career. Participated in design team meetings, contributed to design projects, assisted with product photography, and collaborated with experienced designers.
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