Megan Soutar - Sales and Business Development,

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Work Background

OluKaiCanadian Sales Manager

Jan. 2023 - May. 2025Vancouver, British Columbia, CanadaDynamic and results-driven wholesale leader overseeing Canadian revenue growth, pricing strategy, and market development for OluKai. I manage a team of 10 independent sales representatives across 7 territories, driving consistent year-over-year sales growth while maintaining brand integrity and optimizing inventory management. Key Responsibilities: Develop and execute Canadian wholesale strategies, including pricing, seasonal product assortments, and co-op budget allocation to maximize revenue and brand loyalty. Lead and support independent sales reps, fostering growth across multiple territories. Collaborate cross-functionally with Product and Development teams to tailor offerings for the Canadian and Northern U.S. markets, ensuring regional relevance and revenue expansion. Build and maintain strong partnerships with retailers, leveraging territory travel and national and regional trade shows to strengthen relationships and drive business growth. Accurately forecast product demand and oversee Canadian Wholesale budgeting for sales travel, in-store marketing, promotional spend, and more. Key Achievements: ✅ 10% YOY Net Sales Growth in 2023 ✅ 15% YOY Net Sales Growth in 2024 ✅ +25% growth in various territories since 2023 ✅ 22% increase in new accounts within 18 months ✅ Significant reduction in product cancellations and returns Adept at cross-functional collaboration, I work closely with Sales Operations, Finance, Planning, and Marketing to ensure sustainable growth and market success. As a remote leader, I excel in building strong connections with both the head office team and external partners, consistently exceeding revenue targets in a competitive market.

Satya Organic Skin CareSales Consultant

Dec. 2021 - Aug. 2022Vancouver, British Columbia, CanadaDesigned, implemented and executed a sales strategy for Satya's The One in the outdoor and active lifestyle retail channel which exposed Satya to a brand new channel of retailers. Developed and managed project timeline and internal communication strategy. Collaborated on marketing material development, packaging creation and logistical planning.

SoulStar ConsultingCoach and Educator

Jun. 2018Vancouver, British Columbia, CanadaSupporting wellness and financial professionals and organizations implement a trauma-informed approach in their practice and business through education, coaching and policy writing. Providing trauma-informed care workshops for wellness organizations and businesses focused on but not limited to: Choice-based and invitational language, ongoing consent Polyvagal theory Brain and nervous system anatomy Trauma; definitions, different types, impact, PTSD, long-term implications, socioeconomic impacts Self and co-regulation; practices, why it's important, benefits Professional boundaries Understanding financial trauma

Spin Society Cycling Studio Inc.Spin Teacher

Feb. 2015 - Jun. 2018Vancouver, BCPlanned and taught 3-5 spin classes per week. Coached and motivated 35 class participants through an hour-long class while offering various levels of skill and output options. Developed and consistently delivered 3 weekly sold-out classes. Top 5 Instructor known for filling classes, and supporting community and team members.

Lolë BrandsRegional Sales Representative

Nov. 2012 - May. 2018British Columbia, CanadaTransformed an underserved and disorganized territory into a transparent and credit positive one with robust annual sales in under two years. Managed a territory of 50+ retail accounts while meeting seasonal and yearly sales targets. Consistently achieved 20% year-on-year growth. Initiated, planned, managed and executed a 300+ person outdoor yoga event in Vancouver with Lole retail partner YYOGA. Developed, implemented and executed regional sales for Lole in British Columbia and the Yukon. Planned and executed three seasonal sales strategies each year. Planned and executed events for seasonal sales launches. Supported retail owners and their teams with product and brand product knowledge information sessions each season.

OluKaiRegional Sales Representative

Jun. 2008 - Dec. 2020British Columbia, CanadaSales Rep of the Year in 2016 and 2018 awarded for sales growth, team leadership and contribution and giving back to the company, retail partners and community. Responsible for year-on-year growth upwards of 15% from new and existing accounts each year. Managed 50+ retail partner accounts through excellent written and verbal communication skills with a focus on doing the right thing (rather than the easy thing) for all parties. Developed, implemented and executed regional sales for OluKai in British Columbia and the Yukon. Planned and executed customized seasonal sales and marketing strategies. Initiated the decision to move away from the distributor model in Canada and build OluKai Canada. Supported the transition to this stand-alone business, a transition that doubled Canadian sales in 12 months. Worked closely with the CFO to plan and manage the Canadian business through the transition to a stand-alone business. Supported the hiring and development of an experienced and values-aligned Canadian sales team. Guided OluKai through the innate cultural differences between the US and Canada. Fell naturally into a leadership role for the Canadian sales team by contributing to international sales meetings, product roundtables and market updates. Managed sales, marketing, supply chain and admin for national account MEC. Planned and executed a seasonal sales launch event attended by retail partners and community members. Supported retail store owners and their teams with product and brand product knowledge information sessions twice yearly.

Helly HansenRegional Sales Representative

Jun. 2006 - Nov. 2012Vancouver, British Columbia, CanadaDeveloped new business, acquired new retail partners and increased revenue in a well-developed, well served and healthy sales territory. Managed 75+ retail partner accounts through in-person store visits, showroom appointments and digital communication. Developed, implemented and executed regional sales for Helly Hansen in British Columbia and the Yukon. Planned and executed twice-yearly seasonal sales strategies. Sales Rep of the Year 2006 awarded for sales growth and marketing strategy implementation. Planned and executed events for seasonal sales launches. Worked closely with the marketing team to plan, execute and participate in brand awareness events at ski resorts during the winter season. Supported retail owners and their teams with product and brand information sessions each season.

Eminence Organic Skin CareInside Sales Specialist

Jan. 2006 - Jun. 2006Vancouver, British Columbia, CanadaInside sales and customer service at Eminence Organic Skincare which at the time was a small but growing family business. Managed a small territory made up of southern US states.

Sugoi Global Inc.Inside Sales Specialist

Sep. 2005 - Dec. 2005Vancouver, British Columbia, CanadaReturned to Sugoi for a short contract after a year abroad to support the Inside Sales team during a time of reorganization and acquisition. Inside Sales on a team focused on custom bike, run, swim and triathlon uniform designs for corporate teams and organizations. Managed large-scale projects from order to delivery. Worked closely with outside sales reps and internal teams: art department, production, shipping and credit. Lead clients through the process of ordering a custom team uniform kit for racing clubs and charity events, seasonal running, biking, swimming and triathlon events.

Breast Cancer NowCorporate Fundraising Team Administrative Assistant

Oct. 2004 - Aug. 2005London, England, United KingdomAdministrative support for the Corporate Fundraising Team. Developed and managed relationships between Breast Cancer Now and corporate fundraising partners Avon and GHD. Supported team leads during events, fundraising campaigns and on-site visits.