Kelmer GroupMarketing & Internationalization Consultant
Apr. 2017 - Dec. 2022Dubai, United Arab EmiratesAs the Marketing & Internationalization Consultant with Kelmer Group, I develop lasting relationships with industry partners and maintain expert knowledge of market trends. I also perform extensive market research, leveraging my findings to plan market penetration and initiate partnerships with local distributors, buyers, agents, and other stakeholders. A central part of my role includes developing brand communications, marketing campaigns, and digital media content. With Kelmer, I am the point person for developing brand awareness via social media, generating inbound traffic using effective SEO strategies, and improving visual design and web development strategy. Key accomplishments in this role include:
• Strategized the expansion of 8+ Italian architecture, interior design, and fashion industry companies into the Dubai market with 100% recommendation accuracy.
• Defined the scope of expansion for Nero Champagne, Pan con Chocolate, CP Basalti, and carbon jewelry. • Organized the 2017 and 2018 Globe Soccer Awards, overseeing logistics management, sponsor acquisition, and event production. • Initiated an editorial project with Fondazione Inarcassa, Italian Association of Architects & Engineers, performing monthly market/sales analyses of 25+ pages to inform decisions and continue growth.