Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
FreelanceSocial Media Marketing Consultant
Dec. 2023Los Angeles, California, United States
FEASTHead of Marketing and Community
Mar. 2022 - Jun. 2024Los Angeles, California, United StatesFEAST is a sexual wellness forum and educational tool focused on building a community for genz and millennials. Our platform is here to create a safe space to connect like-minded individuals to share their stories, learn from one another and get the proper sexual education that’s lacking in schools and the media. Think Urban Dictionary meets Reddit, with a face lift. WITHFEAST.COM
Los YorkDigital / Social Producer
May. 2021 - May. 2023Santa Monica, California, United States• Oversee a team of creatives to develop and produce engaging digital brand content for DTB clients across e-commerce, CRM, acquisition, and social media channels. • Lead weekly meetings to track and project manage all active + upcoming deliverables. • Oversee produced content placement across clients social media channels, (Instagram, Facebook, TikTok, Snapchat, YouTube and Pinterest) and lead community management for digital platforms (social + e-commerce). • Create monthly social and e-commerce data driven reports based on KPI’s and A/B testing. • Responsible for responding quickly and spontaneously to current events, and connecting cultural moments to all brands. • Lead the charge for producing client lifestyle and flat-lay photoshoots by building out internal calendars, overseeing budget, providing a shotlist for digital platforms, and acting as a liaison for all pre and post production needs such as styling, organizing, and retouching. • Work closely with an external influencer talent agency to establish and roll out a seasonal product launch campaign for a DTB client. (20 micro-influencers worldwide.)
Sunrise BrandsSocial Media Marketing Director / Talent Manager / Content Producer
Sep. 2017 - May. 2021Greater Los Angeles Area• Developed robust social media strategies and brand guides to drive engagement for six of Sunrise Brands’ clients, each client with a different brand story, aesthetic, and voice. • Managed the social media accounts for all six clients, including overseeing the day-to-day execution of scheduling, posting, and community management on up to five platforms (Instagram, Instagram Stories, Facebook, Twitter and Pinterest). • Performed community management on a daily-basis, (including but not limited to) engaging with followers, influencers, brands, and potential customers. • Analyzed and presented data using tracking tools related to social growth on a bi-monthly basis. • Created compelling copy that established a clear brand voice for all social accounts, as well as assisted with copywriting for email blasts and e-commerce sites. • Worked with the creative and marketing directors to develop and help oversee digital marketing campaigns that are featured on social and other digital media platforms, such as email blasts, HP’s, and social advertisements. • Produced all lifestyle photoshoots for clients, including maintaining budgets, selecting talent, photographers, locations, and managing studio time. • Collaborated with micro and macro influencers (both traditional and digital) for gifting and partnerships. This also includes tracking KPI’s and ROI’s for each collaboration. • Worked closely with Eva Longoria to establish a social media strategy for Eva Longoria Collection (ELC). This included participating in all aspects of the launch of ELC on Home Shopping Network (HSN) filmed in Tampa, Florida. • Created ELC campaigns that were promoted on her personal social channels which resulted in an increase in followers, higher engagement, and an increase in ROI.
Beautycon MediaSocial Media Manager / Talent Developer
Apr. 2017 - Sep. 2017Hollywood, CA• Managed the day-to-day execution of social media strategy, including scheduling, posting, and monitoring on Beautycon’s social media platforms (Instagram, Instagram Stories, Facebook, Twitter, Snapchat). • Built, managed, and updated the content calendar on a daily basis to plan optimized content for each platform. • Engaged with followers, talent, brands and responded to user feedback across all channels to promote positive brand interaction. • Implemented live-streaming, gifs, audio, and other multi-media storytelling on Instagram and Facebook. • Analyzed and delivered data related to social growth on a weekly basis to the marketing team. Quantitative and qualitative decks were delivered to the creative director to create the most efficient and engaging content. • Developed social media campaigns with the production team for new product launches and Beautycon sponsored events. • Worked Beautycon festivals in Los Angeles and New York, including the development of the social strategy for each event. • Worked closely with the talent team by performing influencer outreach to invite talent into Beautycon HQ for customized photoshoots and editorial features. • Moderated Q&A’s for all talent featured on social channels.
MeituDigital and Social Media Editor / Talent Manager / Event Coordinator
Mar. 2016 - Apr. 2017Santa Monica, CA• Managed social media for all four of MakeupPlus' (@makeupplusapp) social platforms (Instagram, Facebook, Twitter, Pinterest), including responding to reviews and ratings while maintaining the brand voice. • Collaborated with the creative and production teams on content and design for two of Meitu’s apps (MakeupPlus and BeautyPlus). • Generated in-app campaigns for both the MakeupPlus and BeautyPlus apps, including “Power of Makeup,” which accumulated over 8,000 hashtags, and “Flash Tat-To London,” which cultivated over 4,000 hashtags. • Managed all of MakeupPlus' talent and established the "Insiders Program" consisting of a diverse group of talent that supported MakeupPlus through promotions, collaborations, content, and more. • Attended, hosted, and organized talent for major fashion and beauty events, such as: o MakeupPlus Launch party consisting of 75+ influencers in August of 2016 at Nobu, Malibu (#MakeupPlusOfficial). o Meitu Social House consisting of 300+ influencers during London Fashion Week (#FlashTatToLondon, #lfwsocialhouse). o Influencer after-party consisting of 200+ influencers at BeautyCon New York, 2016 in Manhattan, NY (#BeautyPlusNY).
Global Brands Group (A member of the Fung Group)Brand Licensing Assistant
Jan. 2016 - Mar. 2016Beverly Hills, CA• Worked directly with creative director on product development and approvals for Jennifer Lopez’s international licensing program. • Researched potential luxury brand collaborations for existing clients in the health and wellness space. • Updated master office inventory grid for all licensed product.
Celestine AgencySocial Media Marketing Specialist
May. 2015 - Dec. 2015Santa Monica, California• Social Media editor – Created copy, content, and posts for all social platforms • Brought on 3 artists/stylists and 6 celebrity clients for representation • Research possible clients for bookings • Responsible for monitoring traffic on Instagram in order to optimize engagement • Performed day-to-day administrative duties such as scheduling meetings, booking artists with clients, and gifting to potential clients
Twentieth Century FoxDigital Marketing Assistant
May. 2015 - Sep. 2015Los Angeles, CA• Responsible for creating content and promoting “The Simpsons” via social media – Instagram, Twitter, and Facebook • Performed day-to-day administrative duties such as scheduling meetings and calls for “The Simpsons” producer, keeping track of all attendees for upcoming events, and submitting expenses • Responsible for keeping all employees up to date with upcoming meetings, phone calls, and events
Intch is a Professional Networking App for the Future of WorkSee more people like Alie on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1476882 people
16
Creative
19
Communications Professional, Digital Content Creator
19
Teacher @ CFISD
138986 people
22
Business Development Manager @ America’s Most Wanted 4x4
17
Creative Director/Owner @ Plaid Pony Design
15
Executive Director, HR, Finance,Operations & Marketing