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Work Background
NSUSLAB Korea Creative Graphic Designer
Jul. 2023 - Aug. 2024대한민국 서울A global leading iGaming Company specializing in poker & casino platform - GGPoker & 2ACE Korea - Develop, launch, and manage digital & social media assets
- Create promotional banner images for Ad campaigns across multiple social media channels (Google, Meta) - Assist with creative designs for webpage development and maintenance including designing storyboards for landing pages, and designing webpage graphic icons - Creating Instagram Posts - GGPoker Arts Series
주식회사 메타이십일글로벌Brand Designer
Apr. 2022 - Jun. 2023대한민국 서울A company that designs, manufactures, and distributes the professional anti-aging skincare brand, CtoAn (시투안) - Develop CI for Meta21 (logo, color, concept) & assist BI for CtoAn + maintain the visual identity of the brand across all platforms and materials
- Design marketing content for consumer communication (online product description page, online banners, home-webpages, SNS content, etc)
- Design packaging for new and existing products, ensuring alignment with brand aesthetics and market trends (serums, face mask packs, etc) - Create promotional materials such as event cards, brochures, flyers, and advertisements for various marketing initiatives including online & offline events
- Work with external vendors and agencies to ensure the quality and timely delivery of design projects
딘코퍼레이션Graphic Designer (Marketing Team)
Dec. 2020 - Oct. 2021대한민국 서울A company that designs, manufactures, and distributes two brands: the luxury athleisure brand Enavant Active and the nature-friendly skincare brand Skin by Cense - Develop promotional and marketing graphic visuals for both online and offline platforms using Adobe Creative Tools (poster, banner, packaging, flyers, brochure, season lookbook, etc) - Collaborate with the fashion design team to plan and execute brand SNS content and concept direction, including the creation of website banners, newsletters, and display ad graphics (Google, Facebook)
- In charge of launching and planning of new skincare brands, Skin by Cense, including package design, promotional video shoot planning, and creating detailed pages for Amazon and the brand website
- Work with the fashion design and marketing teams to plan seasonal concept direction, conduct trend research and analysis, and create mood boards and storyboards
- Update detailed UI designs and manage the website using Figma, ensuring an optimal user experience and alignment with brand aesthetics
- Plan and execute brand content/concept direction from a marketing perspective
Rebel DawgLead Graphic Designer
Mar. 2018 - Jun. 2020미국 뉴욕 브루클린Fashionable custom ID tags and charms for pets brand - Lead the design team in creating cohesive visual content that aligns with brand strategy
- Conceptualize, design and create products for each season (created all in the office by hand using mainly laser cutter) - Develop promotional materials for online and offline marketing campaigns, including social media graphics, email newsletters, banners, posters, and display ads
- Maintain and evolve the brand's visual identity across all platforms and materials
- Create custom illustrations, drawings, and icons to enhance brand storytelling
LuxotticaProduct Design Intern
Mar. 2017 - Jan. 2018미국 뉴욕A company that designs, manufactures, and distributes premium, luxury, and sports eyewear with over 7,000 optical stores worldwide. The New York branch manages Giorgio Armani, Burberry, Bvlgari, Chanel, Coach, Michael Kors, Miu Miu, Tiffany & Co., and Tory Burch - Create digital renderings and illustrations of eyewear designs using Illustrator - Conduct online and offline market research, analyze product trends, and derive concepts (including material research)
- Participate in design meetings to understand the overall seasonal goals and to develop new eyewear seasonal concepts
- Collaborate with the design team to create mood boards and concept presentations
- Support the preparation of detailed design documentation and technical drawings *** Conduct concept research and provide initial design support for Tory Burch sunglasses for SS18 [designed sunglasses that were produced and sold]
Paul AndrewMarketing and merchandising Intern
Sep. 2016 - Dec. 2016미국 뉴욕New York luxury women's footwear designer brand - the first shoe brand to win the CFDA/Vogue Fashion Fund - Conduct market research and analyze fashion trends to assist in the development of seasonal campaigns and product assortments. Create mood boards and concept boards to visualize findings
- Managing product archives and photo retouching for the online store and marketing campaigns
- Help update and maintain the product detail pages on the company’s online store, ensuring accurate and appealing presentation of merchandise
- Communicate with external vendors (studio, photographers, models, VMD)
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