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Work Background
Guild LAHead of Content and Strategy
Mar. 2018 - Apr. 2023Built and executed content strategy and editorial calendar across photography, design, and editorial marketing. Created an aligned visual voice through consistent, story-led assets. Developed bi-weekly newsletters, brand campaigns, and digital storytelling strategies that helped deepen customer connection. Managed casting, stylists, and visual freelancers for photo-driven brand initiatives. Partnered with ecomm, product, and growth teams to optimize customer journey touch points and support conversion through storytelling and timely promotions.
Teak Warehouse Senior Brand Designer
Jan. 2018 - Mar. 2020Los Angeles, California, United States & New ZealandHandled all print and digital design for luxury home campaigns. From national magazine ads to social storytelling and website design, I was the visual filter for every customer-facing detail. Also styled and retouched photography for product pages and creative content. Led creative direction for lifestyle and interior-focused brands, overseeing campaign development from concept through post-production. Directed photo and video shoots, styling, and on-set art direction, ensuring strong brand alignment across all visual content. Built scalable design systems for email, web, and paid media, increasing visual cohesion across digital touchpoints. Collaborated with cross-functional teams (marketing, product, ecommerce) to deliver campaigns that drove engagement and supported business objectives.
MJD STUDIOSCreative Director / Owner
Aug. 2016Los Angeles County, California, United StatesLed brand identity and strategy for purpose-driven brands across lifestyle, fashion and wellness.. Directed full-spectrum creative for digital campaigns —translating vision into cohesive brand worlds. Balanced hands-on design with high-level brand thinking; shaped narratives and visuals from concept through launch. .Built and mentored cross-functional creative teams, freelancers, and collaborators; established scalable workflows. Specialized in founder-led brands: facilitated deep discovery sessions and developed emotionally resonant positioning that fostered long-term audience connection.
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