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Work Background
The Board of Pensions of the Presbyterian Church (U.S.A.)Content Development Specialist
Apr. 2024 - Feb. 2025Philadelphia, Pennsylvania, United States- Write for promotional campaigns, infographics, technical benefits information, and stories, and for multiple channels, including email, websites, digital platforms, social media, and direct mail
- Tailor writing for both B2B and D2C audiences to engage, inform, and educate about the organization's plans and programs, with a focus on wellness and health - Ensure consistency in style, tone, and quality across all deliverables while adhering to organizational branding standards, campaign messaging, and style guides
- Adapt to rapidly changing priorities within a fast-paced, cross-functional team environment
- Contribute to social media content strategy and planning
The Board of Pensions of the Presbyterian Church (U.S.A.)Editorial Services Specialist
Mar. 2023 - Apr. 2024Philadelphia, Pennsylvania, United States
JG WentworthCopywriter
Dec. 2021 - Mar. 2023Greater Philadelphia- Wrote SEO content that increased organic web traffic by over 53% in one year, produced first-page results for main product keywords, and moved organic web traffic to the fourth-highest channel for webform conversions
- Created comprehensive brand style guide utilizing market research and competitor analysis
- Wrote copy for email, direct mail, social media (paid and organic), digital downloads, press releases, videos, and webpages
- Maintained editorial and content calendar
- Utilized SEO keyword research to create high-quality webpages and blogs
- Tracked key metrics and developed strategies to improve organic web content performance
- Led creative projects across a mix of remote and in-person team members
- Designed webpage layouts in Drupal utilizing HTML - Planned and executed content strategy for major multi-channel campaigns
- Conceptualized and created interactive content to diversify brand engagement
- Led process improvement initiatives by identifying efficiency gaps and writing policies and procedures to correct them
Auxilior Capital Partners, Inc.Executive Assistant to the COO and CAO/EVP Program Management
May. 2021 - Nov. 2021Plymouth Meeting, Pennsylvania, United States- Collaborated with marketing, sales, legal, and operations departments to streamline internal communication
- Managed executive schedules, coordinated travel, and wrote detailed itineraries
- Wrote policies and procedures to aid in the development of the HR department
- Assisted in the corporation's budgeting process by tracking personnel and hiring spending
- Took notes for all meetings with the COO
Moore College of Art and DesignExecutive Assistant to the President; Director of Special Projects
Mar. 2020 - Apr. 2021Philadelphia, Pennsylvania, United States- Acted as liaison between president and board, faculty, staff, students, alumni, and numerous outside organizations
- Wrote email copy for distribution to college community
- Edited and prepared board book and meeting materials in accordance with organization’s style guidelines
- Coordinated production of a video in place of the annual senior fashion show, leading a team of faculty advisors, marketing staff, and external videographers to create a six-minute virtual showcase
Paradigm Talent AgencyTalent Assistant
Oct. 2016 - Aug. 2017Beverly Hills, California- Communicated daily with client roster of over 40 actors to create audition and shooting schedules
- Matched clients to potential roles and pitched them to casting directors and associates daily
- Wrote detailed script coverage
Paradigm Talent AgencyTalent & Literary Intern
Sep. 2016 - Oct. 2016Beverly Hills, California
Bucks County HeraldDesign Associate, Writer
Jun. 2011 - Sep. 2013Lahaska, Pennsylvania- Provided coverage of local news and events in service of the citizens of Bucks County, PA
- Wrote news articles for a weekly readership of over 250,000
- Assisted Editor In Chief with weekly copyediting duties in accordance with AP Style
- Designed advertisements and created page layouts for print
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