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Work Background
Freelance Independent Creative Director: Writing, Video + more
Jan. 2020Let's tell your brand's story! Video/film | Branding | Copywriting From branding and copy to video production, we help businesses show up with clarity, heart, and impact. We’re storytellers at heart—filmmakers, writers, and brand builders who craft authentic narratives that move people. -Brand naming, taglines, strategic brand messaging (about us, elevator pitch, mission, vision, brand values) -Digital copy: writing all the words: websites, ads, social -Video/film: brand videos, creative direction, storytelling/story arcs, script writing, interviews, wardrobe, props Brands: Food + Beverage, CBD/Hemp, Fashion, Finance, Health, Lifestyle, Tech, Yoga/Wellness, etc.
Publicis GroupeAssociate Creative Director/Copywriter
Nov. 2018 - Jan. 2025Razorfish Health (2018-2022) + Digitas Health (2022-2025)
Leading a creative team, crafting ideas + copy for big brands, pushing creative boundaries, new biz, mentoring creatives, and bringing an empathetic, conversational tone to patient healthcare. TV ads, patient testimonial videos, script writing, Pandora ads/broadcast, rebrands/launches, digital media, campaign, creative strategy, $1MM+ video shoots (creative direction, interviews, wardrobe/props, story arcs), process improvement, allocations, relationship-building, problem-solving, mentorship, remaining calm during an 'advertising emergency.' Brands: Astellas, GlaxoSmithKline, Eisai, Gilead HIV, AbbVie (Skyrizi + Rinvoq)
BeerbabejessBeer Blogger/Writer | Social Media Influencer
Apr. 2018Part-time/side gig: I built a craft beer influencer + blogger brand from the ground up with over 10k engaged followers. I've been published and interviewed nationally, am hosted at media events, guest brew for special causes, and have been involved in a number of fundraising initiatives for women. One might call it *using my beer powers for good.*
I have now expanded my beer babe reach to beer-centric restaurants and hotels across the globe and partner with brands for content creation.
See more at: beerbabejess.com
FCB ChicagoAssociate Creative Director/Copy
Jan. 2016 - Jan. 2018Allergan, Janssen: Brand launch, campaign execution, product launch, new biz, mentorship
FREELANCE | FULL TIMEACD/Senior Copywriter
Jan. 2012 - Jan. 2016I spent some years freelancing on and off in an effort to expand my experience across a number of different projects and brands. Some were just for a few months, some longer:
ACD/Copy @ Ace Hardware in-house
Senior Copywriter @ Critical Mass: USAA, Miami Travel, Moen
Senior Copywriter @ Leo Burnett: Altria, Samsung Pay pitch (+$2MM)
Senior Copywriter @ Hyatt Hotels and Resorts
Senior Copywriter @ SapientNitro: Abbott
Senior Copywriter @ Walgreens
ULTA BeautyCopywriter
Jan. 2010 - Jan. 2012The sole copywriter to support all marketing copy across print + digital: Ulta.com, email, in-store, product naming + magazine ads for Seventeen + InStyle
JAK Graphic DesignCopy Editor / Project Manager
Jan. 2006 - Jan. 2010I wore many hats at my first agency gig:
• Managed all aspects of marketing solutions programs from initial kick-off and client communications to the editing and approval process
• Concepting, copywriting, image sourcing and proofreading for direct mail, emails, websites and banner ads. Clients were corporations that participated in American Express marketing programs, which ranged from quick service restaurants to mom and pop shops to high-end resorts and luxury fashion brands and everything in between. • Yearly travel to client meetings in New York
Illinois State University: The Daily VidetteEditor & Supplemental Writer
Jan. 2004 - Jan. 2005• Edited newspaper stories, wrote headlines and subheads
• Typesetting, pagination and story placement in Quark
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