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Work Background
Content Creator
KB HomeContent Creator
Sep. 2023
Director, Performance Content
MoxieLashDirector, Performance Content
Jan. 2022 - Aug. 2022Remote-Responsible for collaborating with ad buyer on ad content strategy in order to reach performance goals and objectives. -Regularly research competitors and provide analysis that informs strategy. -Frequently provides direction for content in business sectors outside of performance marketing, such as affiliate marketing or organic social. -Responsible for pre-production, production, and post-production for all performance content marketing video and photo shoots. -Pre-production: content ideation, create shot lists, select models, select locations -Production: Direct videographer, photographer, makeup artist, and models as well as collaborate with DIT -Post-production: Pull selects, organize footage, and deliver to editors -Create ad briefs for 3 editors on a weekly basis informed by content strategy -Review/give feedback to editors -Create processes to streamline performance content creation
Marketing Content Specialist
MoxieLashMarketing Content Specialist
Jun. 2019 - Dec. 2021Remote-Direct video shoots for upcoming launches -Manage pre & post-production process for digital content -Ideation & creation of viral, high-revenue generating social media ads -Use knowledge of the nature of social media & virality to drive ideation of creative content -On-camera makeup & on-camera execution of product application tutorials
Assistant Volleyball Coach
LAVA or Los Angeles Volleyball AcademyAssistant Volleyball Coach
Sep. 2018 - Jun. 2019Santa Clarita, California, United States

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