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Work Background
Self-employed – Independent ProjectsCreative Strategist & Brand Experience Designer
Jun. 2025CDMXI help brands connect with people through strategy, creativity and visual storytelling.
With 8+ years of experience in branding, content creation, campaign development and events, I craft concepts that are both emotionally resonant and strategically sound. Currently working on independent projects across branding, digital content and brand experiences from idea to execution. Throughout my career, I’ve collaborated on projects for global brands like Colgate-Palmolive, Disney México, and Nespresso, developing creative strategies and visual executions through top-tier agencies. I’ve also held internal roles leading brand and culture initiatives at AT&T, where I coordinated high-impact events and internal campaigns. I believe in details with intention, design with clarity, and ideas that actually work.
AT&TProject Coordinator | Chief of Staff – VP of Sales
Aug. 2022 - Jun. 2025Mexico- Coordinated strategic projects and executive level events as part of the Chief of Staff team for the CRO & VP Sales, MKT & Care.
- Planned and executed major events including the 2024 Sales Summit, Town Halls, internal launches and recognition campaigns.
- Developed visual materials, managed sponsorships, and partnered with key stakeholders to support internal culture and communication.
Independent ProjectsCreative Consultant – Social Campaigns & Academic Collaborations
Feb. 2017 - Feb. 2022MexicoParticipated in social and academic campaigns in collaboration with universities and cultural institutions.
Key highlights: - Fuerza México: post-earthquake recovery campaign (2017).
- Por Ti México: digital strategy during the COVID-19 pandemic.
- SUNY COIL NY x Universidad La Salle: cross-border academic collaboration.
- Creativity International Awards: 3rd place globally in visual design. Focused on concept development, visual communication, audience insights and campaign adaptation across social and print platforms.
Design Bureau & Solo IdeaBrand & Campaign Strategist (projects via agencies)
Jan. 2017 - Jan. 2022MexicoDeveloped brand and campaign strategies for national and international companies through agency collaborations. Key projects:
- Colgate-Palmolive (via Design Bureau): new product development for Palmolive Naturals, Fabuloso Sensaciones, Suavitel and Oral Care - Disney México (via Solo Idea): campaign visuals, printed assets and activations.
- Adidas Colombia & Nespresso: rebranding proposals and visual storytelling strategy. Worked closely with creative teams to translate ideas into visual concepts and strategic executions.
Integrated storytelling, brand identity, print and experiential formats.
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