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Work Background
Confirm BiosciencesCreative Manager
Feb. 2020 - May. 2022San Diego, California, United StatesI led and directed the design and production of all creative projects and was responsible for the overall quality of work produced by the creative department. I used my expertise and guidance to make sure creative team members work together, producing deliverables, meeting deadlines, establishing and implementing design and format standards and processes to produce consistent and high quality work.
Confirm BiosciencesBrand Lead
Aug. 2019 - Feb. 2020San Diego, CA• Creative Direction of New Products
• Brand Identity Developer & Designer
• Creative Strategy for Product Development
• Package Designer 1. Evolve Confirm BioSciences’ visual identity across product, marketing, and business channels.
2. Develop resources, guidelines, and templates that empower the organization to create beautiful and thoughtful brand expressions.
3. Propose solutions that elevate the Confirm BioSciences’ brand; ensuring all visual assets are consistent, compelling, and reflect the creative direction of the brand.
4. Understand the Digital / Social / E-Com / Retail competitive landscape, specifically as it relates to health and wellness, and bring new ideas to the table based on a thorough understanding of the marketplace.
5. Create an efficient process to ensure deadlines are met & aligned with other department calendars.
6. Establish creative/branding best practices to share with all relevant stakeholders.
7. Apply strategic thinking, art direction and design to a variety of assets including websites, banner ads, emails, brochures, tradeshow graphics and more
8. Partner closely with the marketing team to ensure all projects are in line with brand guidelines and business goals
9. Ensure assigned projects meet all production requirements, deadlines, and established brand guidelines
Confirm BiosciencesBrand and Product Specialist
Jun. 2018 - Aug. 2019San Diego, CA• Creative direction for all new OTC product development
• Drive the execution of product design and branding by developing multiple brand guidelines of all new products and managing consistent product packaging across core products, product components including content, seasonal campaigns and promotions for cross-platform experience and for the creative team.
• Support the Director of Shopping Platforms in by participating in brainstorms and new idea sharing for future product launches
• Design, create, layout, and build beautiful and innovative packaging, graphics, and product components for new and future products
• Create and support the visual identity for specific brands and carry out the company’s strategic vision by designing within the branding guidelines
• Manage communication with internal departments to achieve the highest level of quality for each project- understanding limitations due to timing, costs, etc.
• Create and design mock-ups of products for presentations and reviews
• Prep final files for production and work with production team on specifics such as color matching, proofing, and sign-off protocols to ensure final deliverables are error-free
• Create product packaging file tracking for all packaging including individual kit contents for best practice organization for production, warehouse, accounting, and digital archives
Confirm BiosciencesGraphic Design Coordinator
Sep. 2017 - Jun. 2018San Diego, California• Create high-quality images that will contribute to a wide variety of marketing projects, including product packaging, brochures, catalogs, presentations, direct mail, corporate identity, and web/mobile sites
• Providing concept, design, development, and production for creative materials
MAAKInterior Design Project Manager
Sep. 2015 - Aug. 2016San Antonio, Texas Area• Responsible for all aspects of planning, budgeting, and execution for interior design projects.
• Consult with the client regarding their available space, needs, and style preferences. • Uses knowledge of design principles, concepts, and best practices to create a project plan that includes detailed layouts, models and drawings, and estimates for time, cost, materials, and equipment. • Closely monitoring progress for all aspects of the project and ensure efficient, accurate, and cost-effective implementation of the project plan. • Maintaining regular communicate with the client, providing regular status updates and handling any questions or changes.
Ashley Perez | Graphic DesignFreelance Graphic Designer
Jul. 2015 - Aug. 2018Carlsbad, California• Self-directed position; work on projects for companies such as: logo design, brand identity, collateral, print advertisements, brochure design, packaging design. website layout, html, web graphics.
• Responsibilities included research and concept, illustration, photography, page layout, working directly with the manufacturers, as well as physical design of each product.
Sumi SeoAssistant to Fashion Buyer and Store Manager
May. 2012 - Jul. 2015Newton Center, MA• Devised and maintained office systems, including data management and filing.
• Arranged travel accommodation and traveling with the manager to Fashion Week to take notes and dictation at meetings, and to provide general assistance during buying meetings.
• Maintaining good relations with suppliers and retailers.
• Placing and maintaining orders on a consistent basis. • Identified client’s tastes, activities, body type and desired image in order to tailor a look to each client’s needs.
Sumi SeoGraphic Design Intern
Jan. 2012 - May. 2012Newton Center, MAI offered creative services by designing and producing brouchuers and postcards that we sent to clients as well as designing forms for the store.
Sumi SeoFashion Intern
Sep. 2011 - Jan. 2012Newton Center, MAResponsible for assisting owner in buying meetings, maintaining orders, following up with vendors, placing orders, receiving shipments, and assisting clients.
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