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Work Background
BerniePortalContent and Product Marketing Associate
Dec. 2023Nashville, Tennessee, United States-Launch and produce a weekly podcast and YouTube show, delivering valuable resources to the HR and benefits administration audience.
-Develop one-pagers for the sales team, highlighting product features for prospective clients.
-Author engaging blog content to enhance brand visibility and audience engagement.
-Moderate and coordinate bi-weekly webinars, overseeing pre-planning, slide deck creation, and live introductions of panelists to enhance participant interaction.
-Present weekly metrics, including website traffic, marketing qualified leads (MQLs), and sales qualified leads (SQLs) to assess campaign effectiveness and inform strategy.
-Represent the company at conferences, engaging with prospects and clients while managing logistics and marketing materials.
-Collaborate with product team to create compelling content that resonates with our audience.
-Manage sponsorships for the annual conference, including coordination of billing and vendor planning.
Hung Up CleatsCo-Founder
Jan. 2023 - Oct. 2024
Appcast, IncAssociate Account Manager
Mar. 2022 - Dec. 2023Nashville, TNMy previous employer, Bayard Advertising was acquired by Appcast in July of 2023, but my role remained the same. Familiar with successful media options for advertising, recommend media for HCA’s hiring campaigns, drive a high conversion rate by providing successful media options, maintain a trustworthy relationship between client and agency, provide assistance for advertising by using expertise and data.
lululemonEducator
Dec. 2021Nashville, Tennessee, United StatesCreates connections with guests to give a great experience in store and assist with their shopping needs, work in a team environment, unbox new inventory and prepare for the floor, operate back room for easy access and high efficiency.
PfizerHealth Partner
Aug. 2021 - Nov. 2021Contracted to travel to Pfizer sites across the United States to conduct health fairs, operate technology for testing cholesterol and glucose, maintain strong client service skills and relationships.
Louisiana State UniversityCreative Content Specialist
Dec. 2020 - Aug. 2021Baton Rouge, Louisiana, United StatesShooting LSU sporting events, producing and editing content for weekly shows and LSU athletics social media accounts. Created content for video boards played at sporting events.
WAFB TVWAFB Sports Reporter & Producer
Jun. 2019 - Jan. 2021Baton Rouge, Louisiana AreaI produce content for WAFB's live shows. I also did a web series every week that was posted to WAFB's website called "Mary's Eye on the Tigers."
LSU Tiger TVSports Reporter & Tailgate Show Producer
Aug. 2018 - Jan. 2021Baton Rouge, Louisiana AreaI work with Tiger TV and cover LSU sporting event and create content for the website, social media pages and live shows.
North Cypress Fitness Center, LLCLifeguard
Mar. 2015 - Aug. 2018
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