Coach Julie for SibsBusiness Owner / Life Coach
Jan. 2020 - Jun. 2022Greater Chicago AreaI’m proud to have founded and built a life coaching and wellness company specifically for adult siblings of people with disabilities. As a sibling myself, from day one, I focused on creating a warm, welcoming environment for siblings to connect, engage, and learn from one another about the complexities of caring for a disabled sibling throughout life. I built a strong brand identity and increased awareness through engaging copy across multiple platforms—including my website, social media, email campaigns, video content, digital products, and a podcast called Sib-Ficient. I also wrote regular blog posts sharing my personal experiences growing up with a disabled sibling, which connected deeply with my audience. Achievements:
• Launched and grew a niche life coaching business from the ground up, increasing client acquisition by 25% through strategic brand development, targeted outreach, and innovative service offerings.
• Grew an Instagram following of over 20,000 by creating impactful content focused on mental health and wellness.
• Identified new market opportunities by conducting research, holding social media hangouts, and starting a weekly podcast. Building a community around wellness and personal growth was incredibly rewarding, and I continue to focus on content that make a real difference in people's lives.