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Work Background
Gerente de planejamento estratégico
VMLGerente de planejamento estratégico
Jan. 2024 - Feb. 2025
Strategic Planning Manager
Wunderman ThompsonStrategic Planning Manager
Sep. 2023 - Jan. 2024Client: Avon Global
Strategic Planning Manager
TalentStrategic Planning Manager
Dec. 2020 - Sep. 2023Brand strategy connected to business results Client: Claro
Strategic Planning Manager
GingaStrategic Planning Manager
Jan. 2020 - Dec. 2020Sao Paulo, BrasilDigital strategy, focused on results, based on agile methodology and collaboration culture. Clients: Burger King, Brasil Cacau Chocolate, TokStok (decor), Polenghi, Popeyes and Maped
Strategic Planning Manager
Edelman BrasilStrategic Planning Manager
May. 2018 - Jan. 2020Sao PauloIntegrated strategy for the agency's clients and prospects (digital, influencers, activations, media, press relations and internal communication) Some clients: Adidas, Avon, Booking, WGSN, HP, Bauducco, Johnson & Johnson, Cultura Inglesa Festival, Bienal Internacional do Livro , Visit California, Hyundai, Ambev, CTC Digital (pro-bono)
Senior Planner
Edelman BrasilSenior Planner
Sep. 2014 - May. 2018
Planner
Edelman BrasilPlanner
May. 2013 - Sep. 2014
Communication Analyst
Edelman BrasilCommunication Analyst
May. 2011 - May. 2013
Communication Intern
Edelman BrasilCommunication Intern
May. 2010 - May. 2011Brand Attitude Planning Client: Vale
Intern
AccorIntern
Jul. 2007 - Dec. 2008São Paulo Area, Brazil- HR Latin America team member (team responsible for developing internal communication activations for both companies of the group: Accor Hotels and Ticket) - Represent Internal Communication department on the Latin America Committee - Participation in the organization of strategic events (internal and external researchers, sustainable development and diversity initiatives, among others) - Latin American HR department budget development - Direct interface with suppliers

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Brand & Communication Strategy
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