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Work Background
Open Box SoftwareHead of Marketing
Aug. 2023Tokai, Cape TownFull function marketing Managed and executed annual marketing strategy
Successfully executed six international exhibitions
Conceptualized and executed international client campaigns
Budget management
Social media marketing
Event management
Successfully managed a rebrand
Managed the process of a new website
Manage company merchandise
Initiated and executed internal strategic campaigns
Managed two graphic designers
Pain Head of Marketing
Mar. 2021 - Jul. 2023Cape Town, Western Cape, South AfricaFull function marketing to grow the footprint of Pain to a global brand:
Implement and initiate marketing practices
Implement social media plans, strategy and goals
Grow target market and following of brand across all social media platforms
Initiate digital marketing initiatives
Brand management
Brand development including a rebrand
Implement an email marketing plan and strategy
Initiate a series of education videos, customer videos and doctor videos
Develop and implement a series of customer testimonial interviews Develop content planning and strategy
Develop and design a liaison programme to visit doctors, etc
Responsible for marketing collateral
Responsible to grow and develop adhoc services within the business
Develop a PR strategy including press releases to media
Customer/patient liaison
Develop strategic partnerships within the business
comma marketingManaging Director
Oct. 2016 - Feb. 2021Cape Town Area, South AfricaBrand, digital and social media agency working alongside large, mid-market businesses and SME’s to implement and elevate their brand and marketing strategies.
Designed and implemented digital marketing campaigns for B2B and B2C client campaigns.
Implemented and executed brand management strategies
Implemented, managed and executed social media marketing strategies.
Compiled monthly feedback reports for clients on social media, digital and brand performance.
Compiled creative and strategic marketing plans for business owners.
Attended weekly and monthly client relationship and feedback meetings.
Compiled and worked with designers to create logo's, marketing collateral, websites, social media posts, package design, digital marketing banners, etc.
Drafted press releases and public relations management.
Arranged brand and marketing workshops for customers to attend.
Event management.
Budget management.
Sage Pay South AfricaMarketing Manager
Jul. 2010 - Sep. 2016Parklands, Cape TownAs the Marketing Manager at Sage Pay, I was responsible for the full function of marketing within the business including ATL, TTL and BTL campaigns. Recruited to start up the marketing department.
Full marketing function including ATL / BTL / TTL.
Designed and created payment campaigns for B2B customers.
Created and implemented marketing and sales strategies for B2B.
Initiated creative and strategic marketing campaigns to leverage business as preferred payment partner within the Sage Group.
International marketing experience in leveraging international marketing plans into a South African market.
Brand management, including 3 rebrands.
Allocated and managed marketing budgets.
Managed print and online advertising collateral and campaigns.
Implemented and managed digital marketing campaigns.
Fully responsible for creating and drafting internal communication.
Grew and managed marketing team of 4 people (Marketing Assistants, Web Designer, Graphic Designer).
Content creation including copywriting, videos, internal comms. Public Relations including pipeline management, TV and radio interviews, press functions, journalist interviews.
Internal and external event management.
Manage customer feedback cycle from testimonials, case studies to videos.
Created the HR, Training departments, including staff welfare.
Responsible for staff management, improving systems and processes within customer call centre.
DUO Marketing + CommunicationsAccount Manager
Jan. 2009 - Jun. 2010Client Management:
Develop and manage client marketing strategies and overall marketing, PR and brand management plans.
Develop PR and marketing campaigns across various mediums (online campaigns including advertising, print advertising, various creative promotions, website, brand building initiatives, brand custodian regulations, etc.).
Management of client meetings and client requirements.
Arrange and manage meeting with clients, suppliers and relevant journalist, media houses and publications. Marketing:
Manage all aspects of client brand management including website development, brand and logo evolution, internal and external marketing collateral, copy generation and editing, etc.
Assist client in strategies on target marketing and taking product to market. Project Management:
Project management of all marketing strategies, including implementation and timeline plans.
Initiate, plan, co-ordinate and implement marketing projects and strategies.
Ensure quality control and management regarding all client collateral maintained at all times.
Manage all budgeting aspects of clients and projects.
DeloitteClient Relationship Manager and Project Manager at Tip-offs Anonymous
Jul. 2001 - Dec. 2008Johannesburg and Cape TownClient Relationship Management:
Manage entire marketing and design process and function for client re marketing material (posters, booklets, info cards, flyers, etc.) with client specific look and feel, as well as matching to individual client environment and bespoke needs.
Initiate and present internal communications campaigns to client Manage a portfolio of 50 clients (while in Jhb, managed a portfolio of 90/100 clients).
Manage clients in Cape Town, Durban, Port Elizabeth, East London and Namibia.
Co-ordinate and manage frequent traveling program to various clients in different regions.
Source suppliers, etc. to form a professional and effective business relationship and partnerships. Project Management:
Project manage communication plan to best suit client specific environment and culture. Projects and marketing cycles and plans rotated every three to six months.
Project manage the implementation of the service from basic administration planning through to communication and implementation plan stage. Marketing:
Manage entire marketing and design process and function for client re marketing material (posters, booklets, info cards, flyers, etc) with client specific look and feel, as well as matching to individual client environment and bespoke needs.
Manage client budgets for all marketing campaigns.
Manage and initiate internal communication campaigns.
Compile costs and expenditure of all suppliers, expenses, engagements, etc.
Manage and write client proposals.
Develop presentations to suit clients and client environments.
Conduct presentations to clients, client staff compliment and various stakeholders within client environment, including Board and Exco members.
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