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Work Background
Z Flight CommunicationsOwner
Jan. 2025Z Flight Communications is led by Maddy Zeringue who has been a “conductor of marketing orchestras” - and sometimes “quartets” - for over two decades in both executive-level and consultant roles working alongside entrepreneurs and global brands to drive value and consistency for their businesses. A fierce brand protector and strategic advisor, Maddy is a holistic thinker who listens hard to what her clients are trying to achieve, and connects the right marketing and communications strategies to execute on time and with impact.
Merit Street MediaVP, Network Operations (Advisory Role)
Jan. 2025Dallas-Fort Worth Metroplex
Merit Street MediaVice President, Marketing & Promotion
Jan. 2024 - Jan. 2025Dallas-Fort Worth Metroplex
Teton RidgeVice President Communications
Jul. 2022 - Jan. 2024Dallas-Fort Worth MetroplexWhat Red Bull did for action sports, Teton Ridge is doing for western sports and culture. Teton Ridge is a multi-platform, wholly American-owned brand devoted to the iconic American western way of life and western sports. Teton Ridge’s Sports division was created with the singular focus of elevating classic western sports and America’s western culture on the world stage, while broadening audiences around the globe as well as at home. In 2021, Teton Ridge acquired The American, the iconic event of the rodeo circuit. In 2022, Teton Ridge powers the Arizona Ridge Riders professional bull riding team featuring incredible athletes from across the USA and Brazil. Follow us @tetonridge and @arizonaridgeriders on Instagram. For more information on The American visit www.Americanrodeo.com and on social @TheAmerican.TR on Instagram. Be sure to follow our iconic magazine, Cowboys & Indians @cowboysandindiansmagazine.
Red BullHead of Media Communication (Worldwide)
Jun. 2020 - Jul. 2022Led Red Bull’s Earned media strategy worldwide working with Communications Heads in over 80 markets to bring forward best practices and KPIs in Earned Media for the iconic global brand.
-Elevated website to page 1 and received thousands of organic backlinks by launching search optimized communications strategy that connected earned media with SEO tactics to drive owned channel traffic
-Co-curated the first-ever Red Bulletin print magazine for the Chinese market
Red Bull Media HouseHead of Red Bull Media House Communication (Global)
Feb. 2017 - Jun. 2020• Leadership: Manage significant annual budgets, and lead cross-functional six+ member teams to activate programming and partnerships annually.
• International market management: Manage relationships with communications leadership in priority markets, including Germany, United Kingdom, USA, Canada, France, Switzerland, and LATAM. • Conceived and launched global communications network strategy that empowers global network (over 80 countries) to evolve and empower its expertise in communications. • Key client communications strategy: Became strategic business owner/collaborator with global partnerships team, including leading a global strategy working with the CEOs of On Running Shoes, Audi Global and Vodafone to tell the story of humankind’s robotic return to the moon 50 years after man first walked on it. • Lead marketing and communications for Red Bull Media House's feature films worldwide.
• Oversee Red Bull Media House's reputation and communications in the entertainment industry worldwide.
Red Bull Media HouseSenior Program Marketing & Communications, Red Bull TV
Jan. 2016 - Jan. 2017Santa Monica, CADrive strategy and execution of global marketing and communications plans for Red Bull TV Original Programming; ensure consistent campaign across the entire PESO mix including overall brand development and implementation.
Red Bull Media HouseMarketing Communications Manager
Jul. 2011 - Dec. 2015Santa Monica, CARed Bull Media House is a global media company that produces, distributes and publishes authentic content and inspirational entertainment programming in the action sports and lifestyle genres. Manage the day-to-day and long term planning to support publicity and marketing for Red Bull Media House products and initiatives including The Red Bulletin magazine, content licensing, and B2B communications. Red Bull Stratos
A scientific mission to 128,000 ft. Jumping from a stratospheric balloon one man set a record for the highest freefall on October 14, 2012. As Media Relations Lead, I managed global media relations, content planning, and multi-platform distribution for an event that caught the world’s attention, delivering the most-watched live stream in history to 8M concurrent viewers! Won a National Sports Emmy Award for New Approaches for Red Bull Stratos as a Producer. eSports and Gaming
I aim to elevate eSports through editorial, moving image, and social media communications by launching RBMH’s first-ever console video game with Microsoft Studios, as well as documenting and distributing incredible content from competitive gaming events nationwide.
Red Bull North AmericaCommunications Manager
Apr. 2007 - Jun. 2011Santa Monica, CARed Bull Air Race & Red Bull Air Force Aviation Programs
Building up its American stars with content, media relations, and 25+ air shows annually nationwide, the Red Bull Air Race was established as a legitimate sporting / racing series in USA in three and a half years. The 10-city global tour culminated with the final USA stop in NYC, involving crisis management arrangements with the highest echelons of leadership in emergency / city management.
KGBTexas CommunicationsSenior Account Executive
Oct. 2006 - Apr. 2007San Antonio, TXProvided strategic counsel and oversaw daily service of three large PR and event marketing accounts. Led and mentored account teams of as many as five. ¡ Strategic Media Relations Plan Design – Cricket Wireless: Positioned client as marketplace leader with first-ever strategic media relations plan, event exposure to 500K potential customers, and media stories. ¡ Strategic PR Program Development and Implementation – IBC Bank: 1M+ media impressions in new media outlets in 6+ major media markets in Texas and Oklahoma by creating and executing strategic PR program offering financial literacy for children.
MSLGROUPSenior Account Executive
Oct. 2003 - Sep. 2006Los Angeles, CALed strategic planning, budgeting, key message / content creation, top-tier media outreach, and client / staff management. Known as exceptional presenter at new business pitches. Promoted four times in three years.
¡ National / Local Media Relations Campaign Management – Red Bull: Planned, executed, and managed campaigns for Red Bull athletes and brand-building events including Flugtag, Music Labs, Artsehcro, and US Grand Prix. ¡ Strategic Media / Public Relations Plan Development and Implementation – Intuit TurboTax: Supported visibility for industry’s No. 1 DIY tax software through radio trade-for-mentions, media tours, and exposure in SHAPE, More, Redbook, Woman’s World, Parenting, Out magazine, and other outlets. ¡ Successful Product Launch – Purina Beneful Prepared Meals: Played agency team role in pitching and winning dog food business and selling through securing exclusive front-page feature story in WSJ.
The Celebrity SourceAssistant
Sep. 2002 - May. 2003Worked on the annual Toyota Pro-Celebrity Race in 2003; the Hollywood Christmas Parade; numerous movie premieres; primarily responsible for recruiting celebrities to attend / participate in high-profile marketing events and programs
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