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Work Background
SettlyHead of Marketing
Jun. 2023 - May. 2024Amsterdam, North Holland, NetherlandsSettly is a value and purpose-driven HR Tech scaleup on a mission to create a world where everyone can feel at home. Settly's digital employee relocation platform, bespoke services, and supportive community make talent mobility an exciting experience for international employees and HR teams. As Settly's Head of Marketing, I:
- Established a 360-degree inbound marketing strategy including events, content and ABM campaigns
- Led the marketing team, represented marketing on the leadership team, and closely collaborated with Sales, Partnerships and Client Success teams
- Led partnership marketing initiatives with partners such as 7People, Tellent, Personio, Deel, Remote, GreenHouse, etc.
- Shifted the main source of pipeline generation from business development to marketing-driven pipeline generation
- Established a data-driven marketing organization and led and supported the implementation of Hubspot
OrgnosticMarketing Director
Sep. 2021 - Jun. 2023Amsterdam, North Holland, NetherlandsResponsible for Marketing Strategy, Demand Generation, Brand Marketing, Marketing Operations and Analytics and representing Marketing on the Leadership team. As the first marketing hire and marketing lead, together with our go-to-market team, Iβve:
- Hired and led a team of talented, dedicated, passionate marketers
- Built an omnichannel inbound marketing strategy including events, community, content and ABM campaigns from the ground up
- Driven a >10x increase in pipeline in the first year
- Put the company on the map as one of the top global people analytics solutions
Sprinting SoftwareMarketing Manager
Jun. 2019 - Sep. 2021Amsterdam, North Holland, NetherlandsBuilding marketing strategy and operations from the ground up, ensuring market penetration and demand generation. Increasing the effectiveness of sales through brand building and assisting with sales enablement. Hiring and leading a team of marketers, designers, developers and external agencies.
HashnodeGrowth Manager
Jan. 2019 - May. 2019RemoteBridging the gap between product development and marketing - user research and data analysis to derive insights and develop a growth and content strategy to improve user acquisition, activation, retention and referrals.
Women in IT ConferenceProgram Manager
Dec. 2018 - Oct. 2019Coordinating the team organizing the Women in IT conference and collaborating with speakers to create stories and workshops helping women start or grow their careers in tech.
Winged IdeasMarketing Consultant | Fractional CMO
Jun. 2018Netherlands, AmsterdamMarketing and growth consulting and coaching for founders and marketing leaders at companies ranging from early stage startups to scaleups.
SemaphoreMarketing Manager
Jun. 2016 - Dec. 2018RemoteReported on marketing results on the company board and aligned marketing team efforts with product, customer success, and engineering leadership. Owned and managed product, content, customer, email and social media marketing. Planned, managed and executed product and feature releases. Drove 1000+ registrations for product launch, leading to record-breaking opps generated. Managed and executed on the front lines with a content marketing team of marketers, editors, designers and writers that grew our SaaS user base and increased traffic 2000% to over 100 000 monthly visits. Initiated collaboration with customer success that led to customer marketing programs establishing our SaaS as a global industry leader through created customer reviews, case studies, blogs and word of mouth. Managed data-driven lead generation and nurturing campaigns.
SemaphoreContent Marketing Manager
May. 2015 - Jun. 2016Novi Sad, SerbiaEstablished a repeatable and scalable content marketing process that increased organic search traffic by 200% in less than a year - recruited and lead a team of developer bloggers, edited content and established content promotion processes. Built and managed a list of thousands email subscribers with CTRs of up to 41% in a very narrow niche - continuous integration and delivery / software testing. Supported employer branding and hiring through organizing events, content, email and social media marketing.
Dejan Marketing/Brisbane DigitalAssociate Account Manager
May. 2013 - Apr. 2015Remote- Monitoring daily progress of client campaigns,
- Developing and writing online marketing strategy proposals,
- Staff training and development,
- Developing and writing staff training materials,
- Client liaison, briefing and reporting,
- Online marketing consultation,
- Keyword research, content strategy, competitor analysis and link consolidation.
Dejan Marketing/Brisbane DigitalOnline Marketing Coordinator
Mar. 2011 - May. 2013Novi Sad, Serbia- Content editing, proofreading, formatting and publishing,
- Advanced link target research, discovery and negotiation,
- Backlink analysis and cleanup,
- Copywriting and
- Translation.
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