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Work Background
Lowe's Companies, Inc.Lead UX Content Designer + AI Strategy
Oct. 2025nternal Systems + B2B: Lead AI governance initiatives during foundational enterprise adoption of generative AI tools, improving data quality by 96% through structured standards and enforcement frameworks.
Architect naming systems, model taxonomy, and scalable language standards that streamlined internal AI tooling and saved marketing and product teams significant operational time.
Establish governance frameworks to ensure clarity, consistency, and compliance across AI-enabled internal and customer-facing experiences, reducing ambiguity and rework across teams.
Co-lead cross-functional content initiatives to elevate content strategy maturity and embed governance practices across the organization.
Design and deliver AI education sessions and live demos to content and product teams, accelerating responsible adoption and increasing AI literacy enterprise-wide.
Translate complex AI capabilities into structured, human-centered workflows adopted across enterprise systems.
Mentor content designers and advocate for systems thinking, scalable standards, and responsible AI practices throughout the product lifecycle.
Lowe's Companies, Inc.Senior UX Content Designer
Oct. 2024 - Oct. 2025Lead UX content designer for Pro Loyalty Program and MyLowe's Rewards, a company-wide initiative built from the ground up and adopted by over 30 million members since launch. Defined content strategy, flows, and tone for complex enrollment, onboarding, and benefits experiences across web, app, and in-store touchpoints. Collaborated with product, design, engineering, and legal teams to align language with regulatory requirements and customer trust goals. Developed content frameworks and scalable UI patterns to ensure consistency across the end-to-end loyalty experience. Partnered on internal AI tools to help product teams manage models, prompts, and context—creating naming systems, workflows, and content standards from scratch. Co-created the internal content taxonomy and style guidance used across the organization. Mentor to junior content designers; advocate for embedding content strategy throughout the product design lifecycle.
Lowe's Companies, Inc.Senior UX Content Strategist
Aug. 2022 - Oct. 2024Remote - Atlanta
The Home DepotSenior UX Content Strategist
Mar. 2021 - Jul. 2022Atlanta, Georgia, United StatesB2B | Working closely with UX Designers and the UX Research teams to create intuitive user-friendly flows, business tools for pro contractors, and consistent brand cadence on the Home Depot's Pro website and app.
The Home DepotSenior UX Writer
Aug. 2019 - Mar. 2021Greater Atlanta AreaB2B | Working with UX team to deliver compelling copy and content strategy for the Home Depot Pro website and mobile app.
MoxieSr. Copywriter | Content Creator | Photographer
Oct. 2016 - Feb. 2018Greater Atlanta AreaB2C | Coca-Cola Social Center Team | Social Media | Blogs | Website Content | Photography | Simply Juices | Dasani | Gold Peak Tea | Fuze Tea | Minute Maid | Smartwater
American Cancer SocietyCopywriter
Dec. 2015 - Nov. 2016Greater Atlanta AreaB2C | B2B | Website Copy | App Copy | Patient Program Collateral | Hope Lodge Volunteer | ACS is rebranding and I'm honored to be part of giving their brand voice a compassionate tone. Relay For Life is the world's largest peer-to-peer fundraiser and my team was tasked with creating new content in a fresh, conversational tone as well as mobile optimizing the site and giving it a new look. We also created an app to help fundraise, which needed my copy and content strategy skills but I can't take all the credit. The work wouldn't be where it is without the help of my amazing team.
Advertising / InteractiveFreelance Senior Copywriter
Jul. 2013 - Mar. 2021Current: Greater Atlanta Area | Past: Greater Los Angeles AreaLos Angeles Contracts: Hulu, True Car, Doner LA, PHENO, Zambezi
Atlanta Contracts: Momentum, Cox Automotive, Georgia Pacific, American Cancer Society
MoxieJr Copywriter
Aug. 2012 - Apr. 2014Greater Atlanta AreaVerizon | Amdro | Pennington Seed | Brawny | Vanity Fair | Angel Soft | Dixie B2C | DR Ads | Website Copy | Social Media Campaigns | Rich Media | Banner Campaigns & Copy | Pre-roll Video Scripts
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