Sharon De La Fuente

CMCO

Chief Commercial OfficerCCOMexico City🧑‍💼 C-level ExecutiveMexico👍 Sales & BizDev

Marketer & Commercial Chief with 16 years of experience across online and offline marketing, including digital, ATL, BTL, trade marketing, public relations, customer service, business development and B2B - B2C oriented commercial and marketing operations. I implement strategies that drive growth and channel performance, partnering with leading global organizations such as The Coca-Cola Company, P&G, Nestlé, Walmart, Pfizer, Audi, Bausch Health, Porsche, VW, Sanofi, Palacio de Hierro, Bimbo, PepsiCo, Danone, Novartis and Liverpool, among others, strengthening my understanding of complex industries, consumer dynamics and high-impact business environments. I specialize in executing with strategic vision, developing and leading data-driven strategies through deep market and industry analysis, elevating client service, identifying new business opportunities and designing advanced upselling strategies. My approach is rooted in insight, executional discipline and cross-functional alignment across digital, offline, retail, wholesale and marketplace ecosystems. My expertise includes high-level negotiation, strategic planning and engaging C-level decision makers to accelerate business development. I cultivate long-term relationships with clients, suppliers and senior stakeholders, designing integrated commercial, CX, digital, PR and multichannel communication strategies that strengthen brand performance. I excel at leading multidisciplinary teams and orchestrating complex end-to-end initiatives across diverse environments, ensuring flawless execution and measurable performance toward growth and profitability. I maintain a continuous pulse on global industry trends, consumer behaviors, competitive dynamics and emerging best practices across marketing, commercial strategy, digital acceleration and omnichannel execution, ensuring every strategic decision is informed, contemporary and market-relevant. I hold a Bachelor’s degree in Marketing from Tecnológico de Monterrey, Campus CDMX.

People also viewed

Anney Roy

Consulting Psychologist & Researcher @WHJ Online Therapy Centre

Executive CoachResearcherLife Coaching+7 tags

Caroline Meloni

Founder @Grow Digital Lab

💸 MarketingCommunications ManagerBusiness Analyst+5 tags

Ramon Scott Ortiz

CEO @Innovare Capital

DisruptiveStrategyInnovation+1 tags

Daria Pichugina

Founder @Better Together