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Work Background
Marketing & Brand Director
EverguestMarketing & Brand Director
Jul. 2023- Built and led the marketing team from 5 to 16 people in one year; - Launched a new international B2B SaaS brand from scratch; - Developed full-funnel brand and go-to-market strategies; - Introduced AI-driven marketing tools to boost performance; - Delivered +85% YoY revenue growth in marketing services
Chief Executive Officer
VMLY&RChief Executive Officer
Apr. 2022 - Jul. 2023- Unified 4 WPP agencies under one strategic leadership; - Managed 80+ people and drove 4 years of double-digit profit growth; - Led regional brand strategy for clients like IBM, Wizz Air, MOL Group; - Created integrated brand platforms across digital, ATL & BTL; - Built a collaborative, agile agency culture
Group Managing Director
VMLY&R COMMERCEGroup Managing Director
Dec. 2014 - Jul. 2023- Championed strategic planning as a core client service; - Mentored senior strategists and account leads across disciplines; Built one of Hungary’s strongest multi-agency teams under one vision; - Turned complex brand challenges into actionable, insight-driven roadmaps
Managing Director
Ogilvy & MatherManaging Director
Feb. 2013 - Jul. 2023- Transformed the agency into a digital-first, agile organization; - Developed integrated brand and campaign strategies for top clients; - Optimized operations for faster delivery and better ROI; - Achieved strong financial performance through strategic restructuring
Client Service Director
Ogilvy & MatherClient Service Director
Apr. 2011 - Feb. 2013Budapest, HungaryLeading the CEE above country team for IBM Demand Program giving strategic, campaign planning and execution support to local teams Key client management for Ford, UPC Business and Theodora Overlooking and coaching the client service team Budget controll
Client Service & New Business Director
Akcio 360Client Service & New Business Director
Nov. 2010 - Apr. 2011Leading the agency’s integrated communication department Supervising the client service team Looking for new possibilities on potential and existing clients
Account Director (Integrated Communication)
IsobarAccount Director (Integrated Communication)
Jan. 2010 - Nov. 2010Establishing the new, integrated department within the agency (coaching, processes, structure, etc.) Consulting in offline and integrated projects on brands like MKB, Generali, T-Systems, Telekom, Samsung, Nestlé Responsible for the online communication of several Nestlé brands, Samsung, Libero
Group Account Director for Pannon
Ogilvy & MatherGroup Account Director for Pannon
Nov. 2005 - Dec. 2009- Owned full 360° communication strategy and execution; - Co-led brand strategy with planners and client’s strategy team; - Managed 7 account managers and a 25-member cross-functional team; - Oversaw campaign budgets, timelines, and delivery across all channels; - Translated briefs into sharp creative direction and guided idea development
Account Director
Ogilvy & MatherAccount Director
Sep. 2004 - Oct. 2005- Led winning pitches for different brands,; - Directed brand strategy and 360° campaigns for Ford, DHL, NiQuitin, Panadol & more; - Oversaw ATL and BTL execution across pharma, auto, and telco sectors; - Coached and developed a team of account managers
Account Manager
Ogilvy & MatherAccount Manager
May. 2003 - Aug. 2004- Managed and supervised the development and execution of marketing campaigns; - Coordinated multi-channel communication materials across sectors; - Ensured smooth delivery from brief to execution across teams and suppliers
Account Assistant / Account Executive
GREENLight Budapest AdvertisingAccount Assistant / Account Executive
Sep. 2000 - Apr. 2003- Coordinated PR, CRM, and event campaigns for Corinthia Grand Hotel Royal and Aquincum Hotel; _ Managed ATL & BTL communication projects from planning to execution; - Gained hands-on experience in hospitality marketing and client service

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