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Work Background
Shimmr AIFounder & Chief Product Officer
Nov. 2022Automated advertising to sell books. We put books into the limelight, with psychologically-tuned campaigns and metadata. https://shimmr.ai/
MentorCruiseMentor
Jun. 2022Running 1:1 AI sessions and programmes for people who want to use AI in a way that’s actually useful - not overwhelming. https://mentorcruise.com/mentor/searshasadek/
ProQuo AIChief Revenue Officer (CRO)
Apr. 2022 - Sep. 2022As the Chief Revenue Officer at ProQuo AI, I was responsible for Sales, Marketing, Partnerships, Content, Design, Consulting and Customer Success. I lead a team of 35, across New York, London and Johannesburg. ProQuo is an AI platform that generates action-plans to run brands, optimise assets and respond to categories, all in real-time. Customers use it to create action plans, manage stakeholders, plan and monitor campaigns, sell in to retailers - and make sure that not a marketing dollar is wasted. We built the business to over $3M ARR.
ProQuo AIG&A
Jan. 2022 - May. 2022Ran the G&A division, including Operations, Talent and Finance in supporting our fast-scaling business in an effective and efficient way, in order to fuel growth.
ProQuo AIHead of Growth
Jan. 2021 - Mar. 2022Created the Growth department to find barriers to growth and opportunities for new revenue streams. Then originating and validating approaches to be brought into business as usual to fuel momentum. Developed and launched products for challenger brand audiences, rooted in customer needs.
ProQuo AIHead of Enterprise
Sep. 2019 - Jan. 2021Lead relationships team dealing with Enterprise customers. Including Sales, Marketing, Customer Success and delivery of IP projects. Brought in new relationships and expanded existing ones, supporting customers strategically and executionally. Brought in £2m+ of repeat custom.
ProQuo AIHead of IP Development
Aug. 2019 - Mar. 2021Lead the team that creates and iterates our IP, applying the knowledge we get from customers to brand problems and objectives. Personally wireframed our v1 AI Action Plans product, which uses AI to generate automated marketing plans.
Droga5Strategist
Sep. 2017 - Aug. 2019Worked across a number of clients, including Kahlua, Greenwich Peninsula, Coal Drops Yard, Rustlers, Asahi Super Dry, Peroni, Mini Electric and eDreams. Developed D5L's data capacity and integration with the creative process.
Grey LondonStrategist
Feb. 2015 - Sep. 2017Worked on Nomad Foods Europe (Birds Eye, Findus, Iglo), UN Women's projects, Vodafone, Hugo Boss, Pantene and Clairol's Nice 'n' Easy. I was Head of Information too, managing all the data partnerships.
BBH LondonIntern
Jul. 2014 - Oct. 2014Strategy
Worked on Barclays and Barclaycard, unearthing insights into purchase behaviours, target audiences and mining other consumer data. Also supported strategy on Audi, Johnnie Walker and Robinson’s. Music
Supported the music department at BBH, looking to combine planning with music direction. Also conducted music searches, assisted in negotiating licences and contributed to website development for the The Most Radicalist (BBH’s ‘Music Brand’).
Decca RecordsIntern
Mar. 2014 - May. 2014Supporting the promotions team at Decca Records, part of Universal Music Group, and a world renowned record label, working with established musicians and rising recording stars including Robert Plant, Imelda May, Melody Gardot, Eric Whitacre, Andre Rieu, Alfie Boe and Andrea Bocelli.
DeloitteIntern
Aug. 2013 - Dec. 2013Interned with Deloitte Consulting, working with a specialist property team on regional portfolio valuation and strategy. Roles included writing and editing reports, primary research, statistical analysis and resource organisation within the team.
Mayo Sailing ClubSailing Instructor
Jun. 2009 - Aug. 2011Co. Mayo, IrelandTaught sailing to children between the ages of 8 and 19 off the West Coast of Ireland.
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