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Work Background
suzie schofieldFounder / Creative Director / Marketing Strategy
May. 2022Seattle / LA, NYC, London• Seasoned Creative Director across disciplines: storytelling, content, design, motion/video, experiential, and social.
• Marketing Consultant across operational efficiencies, team development, brand positioning, growth marketing strategies, messaging hierarchy, creative development and execution. • Launch of Founders Table – an Amazon small business event series featuring 2-hour live shows in rotating cities across the country. Developed content strategy, scripts, run of show, and event marketing – including pre-recorded video packages, on-stage storytelling, and content across the Amazon Small Business website. AGENCY: Design Scene, London & NYC • Marketing reboot for DEI-focused Credit Union – Cut costs, improved operational efficiencies, and selected a new digital ad partner. Mentored a remote team and freelancers. Developed brand strategy and positioning, full-funnel marketing, brand guidelines and templates. Surpassed "aggressive stretch-goals" for deposits. CLIENT DIRECT
Twenty Four 7VP / Sr. Creative Director – Storytelling + Content
Jan. 2017 - May. 2022Portland, Oregon• Integral in moving clients from projects to AOR/retainer, with a net increase of $10 million YOY.
• Served as trusted senior leader – bringing deep brand positioning, advertising and integrated marketing expertise to an existing agency focus on retail design/build.
• Led ideation and A/V storytelling for immersive experiential and digital experiences – for AT&T and Warner Media: movies, TV shows, sports, games and HBO Max / streaming services.
• Scripted and creative directed more than 200 original videos on AT&T's legacy of innovation, and commitment to IOT.
• Developed 2+ hours of original motion/video content for tentpole activations.
• Seasoned, dynamic presenter with ability to inspire and align stakeholders in large organizations.
• Trusted liaison with heavily-guarded studio assets. Experience working with show runners, talent, entertainment executives, post houses and partners. CLIENTS:
AT&T, Warner Media, DC Comics, HBO, HBO Max, NBA / WNBA, Nike, Pernod Ricard (Absolute & Malibu), Breville / Sage, Seattle Credit Union, Turnberry, Westfield and others. Industries: entertainment, sports, fitness, streaming, tech, mobile, food and beverage, hospitality, finance, real estate, retail, events, footwear, sportswear...
Copacino FujikadoAssociate Creative Director / Copywriter
Jan. 2014 - Dec. 2016Seattle, Washington, United States• Regular freelance intervals on key accounts across strategy (positioning, brand books) and creative campaigns for multiple accounts: Holland America Line, Seattle Aquarium, Seattle Mariners, Pacific Place, Seattle Childrens (hospital), Seattle Reproductive Medicine and others.
WONGDOODYSenior Copywriter
Jan. 2014 - Jun. 2014Seattle, Washington, United States• Freelance intervals on select accounts: Microsoft Surface, Microsoft Office/365, T-Mobile and Papa Murphy's.
• Participated on pitch teams to concept and develop campaigns across print, radio and TV concepts.
EdelmanAssociate Creative Director / Senior Copywriter
Jan. 2010 - Dec. 2011Seattle, Washington, United States• Marketing campaigns and creative support of PR events, stunts and program extensions.
• Ideation and development for key accounts: Johnson & Johnson, Tree Top, Blue Diamond and others.
suzie schofieldFounder, CD / Consultant: Marketing . Advertising . Copywriting
Jan. 2005 - Jan. 2017Seattle / Portland / LondonADVERTISING / STORYTELLING
• Concepts and ideation; creative campaign development in any medium.
• Creative direction / leadership – serving as an extension of in-house creative teams; helping to hire, build and mentor teams; and collaboration across disciplines: writers, designers, art directors, audio engineers, video editors, web developers, animators, and PR/media specialists.
• Content development, storytelling, copywriting, scripting. MARKETING / BRANDING
• Competitive audit, data analysis and insight development.
• Brand positioning, messaging strategy and brand book/guidelines.
• Agency producer for broadcast and digital creative – from partner selection and estimating, to production oversight and asset delivery. CLIENTS: AT&T, Apple, Nike, Vail Resorts, HGTV, Pernod Ricard, Microsoft, Corona, Precor, Samsung, Starbucks, Holland America Line, Seattle Aquarium, Washington Athletic Club and others. Industries: entertainment, sports, fitness, footwear, tech, electronics, food and beverage, hospitality, healthcare, finance, real estate...
HL2Associate Creative Director / Senior Copywriter
Oct. 2000 - Dec. 2005Seattle• Key leader and contributor to agency growth from 8 to 75 employees.
• Mentored and managed a creative team of 16 designers / art directors and one writer.
• Primary presenter for all client-facing creative presentations.
• Completed strategy, concepting and copywriting for every account and new business.
• Developed campaigns across print, radio, TV, web, direct, placemats, trail maps – you name it. CLIENTS:
Microsoft, Starbucks, Boeing, Vail Resorts, Resort Semiahmoo, Overlake Hospital, and others.
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