Bethany Newell

Owner/CE0 @111402, inc. bethanynewell LLC

Startup FounderSales & BizDevConsulting🐦 DesignBusiness Owner

Bethany Newell is a designer and nail lacquer brand founder whose career spans over 20 years of iconic innovation in beauty, luxury and entertainment industries. As the visionary behind her signature line, she oversees every step from concept to client. Designing packaging, hand‑blending shades and formulations that resonate with uncompromising quality, and driving sales strategies. A trusted authority in beauty, design and brand development, she has consulted on product research, packaging design, tool development, and shade creation for leading beauty houses, and served on global luxury brand boards shaping international advertising strategy. Bethany's work is known in the industry as being meticulous and iconic.

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Work Background

Owner/President

bethany newell llcOwner/President

Jun. 2017New York CityPrivate design firm currently working on projects in the United States and France.

Owner/President

111402, inc. + bethany newell llcOwner/President

Nov. 2002new yorkbeauty. fashion. design. style architect.

Owner/President

111402, Inc.Owner/President

Nov. 2002New York CityAll encompassing design and consulting company working within lifestyle, design, beauty and fashion industries.

celebrity manicurist

manicurist.comcelebrity manicurist

Jan. 1990New York CityWith over 20 years as a manicurist in the beauty and fashion industry, Bethany has achieved recognition for her flawless work on international ad campaigns and celebrity projects. Her portfolio includes brands such as BMW, Christian Dior, Chanel, Donna Karen, Estee Lauder, Ferrari, H. Stern, Lancome, Ralph Lauren, Salvatore Ferragamo, Sally Hansen, TAG Heuer, Tahari, and the list goes on. Bethany brings the meticulous attention to detail that defines her manicures into her newest venture onedoublezero offering design for interiors with a modern, clean and very chic feel. Currently represented by Amy Kirkman Mazziotti (amykirkmanmazziotti at gmail.com).

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Personal Pitch

Design, Beauty, Brand Expertise

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