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Work Background
Assistant Brand Manager
itel Mobile BangladeshAssistant Brand Manager
Feb. 2025Bangladesh, DhakaKey Highlights: • Product Launches: Successfully launched itel S25 Ultra, Power 70, City 100, and A90, ensuring strong go-to-market execution. • KOL Campaigns: Managed 12–50 KOLs per launch, achieving massive organic reach: 34.5M views & 810K engagements for City 100, 100M views & 1.6M engagements for S25 Ultra, and 40.1M views & 1.2M engagements for Power 70; distributed Big Boxes creating 4.2M+ views and 6M views on Powerman event videos. • PR & Media Results: Generated 210K video views, 430K impressions through video PR; secured 7M impressions via e-PR; and achieved 548K organic engagements with 10M impressions through local media placements. • Community Management: Maintained 95% daily response rate on itel’s Facebook page and actively resolved product- related queries in the community. • E-commerce Campaigns: Ran 3 mix-product campaigns on Daraz (Power 70, S25 Ultra, S25, A80) that sold out 1000 units within 4 days; integrated A90, City 100, Power 70, and S25 Ultra into Banglalink internet and PalmPay offer campaigns; managed ongoing A80 GP campaigns. • Content Production & Promotion: Produced an OVC for itel S25 Ultra with Siam Ahmed; boosted KOL videos for Power 70 and SMS campaigns on Meta and TikTok, with individual videos reaching up to 3.6M views; onboarded KOL Samira Khan Mahi for the Powerman 020 event, achieving millions of organic and ad views. • Event Marketing: Organized the Powerman 020 event with 5,000+ attendees; Powerman promotion videos generated 2.8M organic views and 3.3M TikTok ad views, creating significant market buzz. • Social Media Growth: Drove 387.9% growth in Facebook views, 159.7% growth in reach, 737.3% in content interactions, 480.08% in link clicks, 237.6% in page visits, 226.2% in followers, and 999% growth in YouTube views. • Viral Buzz: Distributed Big Boxes to selected KOLs, generating 4.2M views and 101.3K engagements.
Operations Manager
Plus Online MarketingOperations Manager
Sep. 2023 - Jan. 2025Bangladesh, DhakaKey Highlights: • Successfully built operational automation and SOPs for five key client service segments: Local SEO, Paid Ads, WordPress Development, Creative Design, and Quality Control. • Generated 197 leads through a sales funnel, converting 43 into long-term clients within a year. • Decreased lead cost from $112.3 to $13.9 within 65 days by analyzing historical ad data and user behavior patterns. • Onboarded 43 clients across diverse industries, including healthcare, legal, finance, HVAC, and e-commerce, from the USA, Australia, Canada, and the UK. • Achieved top-three rankings in local search engine results for multiple client websites within 60 days of optimization. • Upsold digital marketing services such as PPC, Meta Ads, email marketing, and website redesigns to existing clients, significantly boosting revenue streams. • Managed a budget of $1.23 million from Jun 2023 to Dec 2024, achieving a 24.1% overall conversion rate, with Google PPC campaigns delivering an impressive 40.9% conversion rate. • Attained company break-even within 18 months by implementing strategic cost optimizations and client acquisition strategies. • Delivered mpactful marketing services for high-profile clients, including Citibank’s City Remit projects in Malaysia and Singapore, Samsung Bangladesh’s SEO initiatives, CELTA by Cambridge, Aarong Dairyand the OTT platforms i-Screen and Chorki.
Digital Marketing Manager
Plus Online MarketingDigital Marketing Manager
Sep. 2022 - Sep. 2023Bangladesh, DhakaKey Highlights: • Successfully built operational automation and SOPs for five key client service segments: Local SEO, Paid Ads, WordPress Development, Creative Design, and Quality Control. • Generated 197 leads through a sales funnel, converting 43 into long-term clients within a year. • Decreased lead cost from $112.3 to $13.9 within 65 days by analyzing historical ad data and user behavior patterns. • Onboarded 43 clients across diverse industries, including healthcare, legal, finance, HVAC, and e-commerce, from the USA, Australia, Canada, and the UK. • Achieved top-three rankings in local search engine results for multiple client websites within 60 days of optimization. • Upsold digital marketing services such as PPC, Meta Ads, email marketing, and website redesigns to existing clients, significantly boosting revenue streams. • Managed a budget of $1.23 million from Jun 2023 to Dec 2024, achieving a 24.1% overall conversion rate, with Google PPC campaigns delivering an impressive 40.9% conversion rate. • Attained company break-even within 18 months by implementing strategic cost optimizations and client acquisition strategies. • Delivered mpactful marketing services for high-profile clients, including Citibank’s City Remit projects in Malaysia and Singapore, Samsung Bangladesh’s SEO initiatives, CELTA by Cambridge, Aarong Dairyand the OTT platforms i-Screen and Chorki.
Senior Executive (Digital Marketing)
Orbit TechnologySenior Executive (Digital Marketing)
Feb. 2022 - Sep. 2022United Kingdom, London• Played a pivotal role in increasing lead generation by 35% by developing optimized marketing funnels. • Successfully reduced customer acquisition cost (CAC) by 20% through data-driven optimizations in paid advertising. • Improved email marketing open rates by 25% and click-through rates by 18%. • Collaborated with teams to execute campaigns with a 15% growth in trial signups. • Managed a digital marketing budget of over $50,000, achieving an average ROI of 28%. • Designed and executed a campaign targeting educational institutions and onboarded 10 new clients within the UK. • Conducted competitive research that informed the development of a unique value proposition for the LMS platform
Digital Marketing Executive
Sales Manager Pvt. LtdDigital Marketing Executive
Dec. 2020 - Oct. 2021Dhaka, Bangladesh
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