itel Mobile BangladeshAssistant Brand Manager
Feb. 2025Bangladesh, DhakaKey Highlights:
• Product Launches: Successfully launched itel S25 Ultra, Power 70, City 100, and A90, ensuring strong go-to-market
execution.
• KOL Campaigns: Managed 12–50 KOLs per launch, achieving massive organic reach: 34.5M views & 810K engagements
for City 100, 100M views & 1.6M engagements for S25 Ultra, and 40.1M views & 1.2M engagements for Power 70; distributed
Big Boxes creating 4.2M+ views and 6M views on Powerman event videos.
• PR & Media Results: Generated 210K video views, 430K impressions through video PR; secured 7M impressions via e-PR;
and achieved 548K organic engagements with 10M impressions through local media placements.
• Community Management: Maintained 95% daily response rate on itel’s Facebook page and actively resolved product-
related queries in the community.
• E-commerce Campaigns: Ran 3 mix-product campaigns on Daraz (Power 70, S25 Ultra, S25, A80) that sold out 1000
units within 4 days; integrated A90, City 100, Power 70, and S25 Ultra into Banglalink internet and PalmPay offer
campaigns; managed ongoing A80 GP campaigns.
• Content Production & Promotion: Produced an OVC for itel S25 Ultra with Siam Ahmed; boosted KOL videos for Power 70
and SMS campaigns on Meta and TikTok, with individual videos reaching up to 3.6M views; onboarded KOL Samira Khan
Mahi for the Powerman 020 event, achieving millions of organic and ad views.
• Event Marketing: Organized the Powerman 020 event with 5,000+ attendees; Powerman promotion videos generated
2.8M organic views and 3.3M TikTok ad views, creating significant market buzz.
• Social Media Growth: Drove 387.9% growth in Facebook views, 159.7% growth in reach, 737.3% in content interactions,
480.08% in link clicks, 237.6% in page visits, 226.2% in followers, and 999% growth in YouTube views.
• Viral Buzz: Distributed Big Boxes to selected KOLs, generating 4.2M views and 101.3K engagements.