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Work Background
WDS Hotels Pty LtdMarketing Manager
Apr. 2024Sydney, New South Wales, AustraliaLed the complete rebrand of Fortune of War, Sydney’s oldest pub, including development of a comprehensive brand strategy and guidelines to ensure consistency across all touchpoints. Directed the brand relaunch of The Russell Boutique Hotel, repositioning it to highlight its historic charm. Launched Bistro 1828, a new dining concept under the Fortune of War umbrella—overseeing brand creation, positioning and a fully integrated marketing rollout. Managed end-to-end development of new websites for both The Russell and Fortune of War, ensuring strong brand alignment, design consistency, and a seamless user experience. Delivered a multi-channel launch strategy covering social media, PR, soft openings, and community engagement to drive awareness and revenue. Worked closely with our PR agency to secure high-profile coverage across lifestyle and hospitality platforms. Developed a successful merchandise programme that turned branded items into a new revenue stream while deepening brand affinity. Created the Legends Programme, a membership initiative to celebrate loyal patrons and build community around the pub. Drove strong growth in brand awareness through coordinated social media campaigns and sustained local media presence. Collaborated with The Rocks precinct team to boost area visibility and visitor engagement. Built and maintained a detailed marketing calendar to support launches and ongoing operations. Conceived and launched The Lock-Up, a pop-up venue created during renovations, ensuring continued customer engagement and brand momentum. Oversaw content creation and photography to capture the revitalised interiors, new menus, and evolved brand identity.
Spaghetteria PTYMarketing Manager
Oct. 2020 - Dec. 2024Sydney, New South Wales, Australia• Developed brand strategy – Spaghetteria, Keep smiling, eat pasta
• Defined a complete brand guide & promotional strategy
• Established their social media strategy - Facebook & Instagram • Content creation: Video & Photography • Created promotional campaigns to increase brand awareness and engagement
• Ran Facebook ads to support different activations
• Consulted their operation to help them with new menu development, sequence of service, pricing & general operation.
MAYBE SAMMYSocial Media Marketing Manager
Aug. 2020 - Dec. 2022Sydney, New South Wales, Australia• Developed social media strategy – Instagram & Facebook
• Content creation: Video & Photography • Created promotional campaigns to increase brand awareness and engagement
• Grew Maybe Sammy account more than 20K followers & Maybe Frank more than 5K
• Ran Facebook ads to support different activations
• Organized collaboration with other brands to increase reach
Goodtime HospitalityMarketing & Venue Manager
Aug. 2017 - Mar. 2020Sydney, New South Wales, Australia• Developed a marketing plan for the venue including different activations, events, promotions, customer relationship marketing (CRM) and social media.
• Adapted and developed the training program for FOH staff and performed regular weekly sessions and consistent on-shift training.
• Analyzed profit & loss reports with the Managing Director and set budgets from this data.
• Good understanding of Venue compliance; perform monthly compliance checks in accordance with WSA, Council, Fire & Health Department and report back to the Managing Director.
• On-shift management of all FOH and BOH staff ensuring friendliness, appearance and professionalism at all times. BOH staff ensured the workspace was clean and safe at all times.
• Daily staff briefings and training of all staff communications throughout shifts.
• Staff scheduling and on-shift wage management to strict KPI’s (25% wages)
• Executed onboarding and recruitment process to hire new staff members according to Australian laws. • Human resource management – Handled recruitment process with General Manager.
• Stock ordering and inventory control to weekly budgets. Cost of goods management through tight ordering procedures and appropriate pricing of food and beverage
Lactalis GroupJunior Brand Manager
Jun. 2014 - Mar. 2017Colombia• Worked on the milk category which represents 90% of the company sales.
• Launched Liquid Oat milk, one of the most successful company launches. • Changed the image of the most important product for the company, 87% of the total sales – Vitamin D Full cream milk, adding value to the customer.
• Launched a new category of functional milk, the first time this had been done in Colombia • Led the launch of all the products to the sales team, clients and media.
• Established the marketing plan for the category.
• Developed the marketing strategy for all the products in the category including pricing, distribution and promotion.
• Analyzed sales, P&L, distribution, market Nielsen information, and media results to develop strategies and find new opportunities. • Managed budget for the category including promotional plans, releases and media.
• Worked with trade marketing and sales team to find successful strategies per trade market, city and clients. • Developed a new media strategy for the category and the Parmalat brand in Colombia.
• Approved content in social media, web page and promotional material.
• Develop above and below-the-line strategies for the category according to target, brand strategy and brand guideline
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