Mi9 (formerly MyWebGrocer)Digital Media Strategist
Jan. 2017 - Apr. 2019Winooski, Vermont- Trafficking advertising creative
- Implementing tracking tags
- Sponsored Product Listings Subject Matter Expert
- Quality assurance
- Weekly reporting
- Facilitating on-time campaign launches
- Pacing campaigns to ensure full delivery, with minimal over delivery
- Optimizing campaigns based on campaign KPIs (e.g. CTR, Conversion Rate, Sales, Viewability ect.)
- Troubleshooting and resolving technical issues involving campaigns, MWG ad network, and reporting discrepancies
- Build DFP audience segments
- Technical SME for campaign implementation
- Providing support to new hires
- Identifying efficiencies that will improve our team processes
- Double Click Publisher Certified
- Google Analytics Certified - Key accounts include PepsiCo, Colgate, Dr Pepper Snapple Group and McCormick