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Work Background
Selendy Gay Elsberg PLLCStaff Attorney
May. 2023 - Jan. 2024New York, New York, United States
Tal Strategy, LLCConsultant: Legal, Policy & Marketing Strategy
Mar. 2020New York City Metropolitan Area• Consult on legal affairs and communicate legal risk/reward of new business opportunities, including marketing/advertising litigation issues and IP protection.
• Research, predict, and communicate trends in various industries, including gaming, virtual/alternate reality, entertainment, cryptocurrency, and culture.
• Major client projects have included:
• Head of Legal Operations and Development for a consumer debt relief law firm. Established a new business unit, built the workflow and SOPs, and managed a team of nine legal professionals who handled over 1,000 clients nationwide. Served as project manager and point of contact for all clients. • Managed the overhaul of an automobile accessory company’s digital marketing department. Crafted a framework and task action plans for print, digital, and social campaigns, which lowered ad costs by 10% and led to 10 new trademarks that distinguished the client from other market leaders. • Chief of Staff to CEO/General Counsel of Hi-Def, a live gaming start-up. Drafted, reviewed, and negotiated various types of contracts, including employment, service, vendor, lease, and licensing.
StarbucksProduct Manager: Starbucks Entertainment & Public Affairs
Nov. 2016 - Mar. 2020NYC/Seattle• Collaborated with the CEO, COO, VP of Public Affairs, and Entrepreneur in Residence to develop and execute innovations for business strategy, including gamification, virtual reality training, and partnerships that increased store traffic during non-peak times and optimized store real estate for sales and community initiatives. • Served as “new media” advisor for the exploratory phase of the CEO’s 2020 Presidential campaign, accurately forecasting the podcast space’s key role years before the 2024 “podcast election.”
• Constructed and implemented a partnership deal for NYC Starbucks Roastery influencer marketing, leading to over one million unique views in under 48 hours.
• Managed content policy and successfully negotiated entertainment talent agreements with partners such as Amazon Prime and Music, Barstool Sports, Audible, and Michael B. Jordan.
• Recipient of the 2019 Starbucks Bravo Award, recognizing teams that “achieve goals that support the mission, values, and objectives of Starbucks” and “continuously strive to be their best while courageously leading themselves and others to achieve exceptional results.”
• In response to a strategic objective to enhance brand affinity with key audiences, created two multimedia campaigns – the Upstanders film and podcast documentary series, which highlighted local upstanders and important community social issues, and the #ZeroBucksThirty content series, which raised awareness about Starbucks’ commitment to supporting US military and veterans – that resulted in the following increases: purchase intent by 8%, brand affinity by 7%, and recommendation intent by 6%. Additionally, 40% of respondents indicated that the branded content impacted their intent to visit Starbucks. I get to work on these incredible projects:
Starbucks Upstanders: https://www.youtube.com/watch?v=JO6a9s2-pqg&list=PLLt7Vrrx9E2Dh9iknXzugrJpeT5-UWBJU 1st & Main: https://www.youtube.com/watch?v=9CB8zyiZttg&index=2&list=PLLt7Vrrx9E2AoXTB2LczmOp-spyqS7PIn
StarbucksConsultant: New Media & Digital Content
Jan. 2016 - Nov. 2017
AOLProducer, AOL BUILD; Experiences Manager
Oct. 2013 - Feb. 2015NY• Launched the company’s first “activation space” to enhance employees’ affinity with and awareness of the full scope of the AOL brand, which included TechCrunch and The Huffington Post. • Identified opportunities for cross-functional synergy and harnessed the energy of in-house resources across production, operations, and other departments, motivating teams to “buy in” and achieve shared objectives. • Organized, produced, and hosted a highly anticipated calendar of company-wide events such as Hack-a-Thons, “Shark Tank”-style contests, brand activations, unique partner experiences, continuing education, and employee achievement celebrations that built community across the 300-person NYC office.
• Conceptualized, produced, and marketed the AOL Speaker Series, which began as an internal initiative to educate and inspire employees in the NYC office and was subsequently streamed to offices globally, serving as the precursor to AOL Build, one of the first online-only talk shows, setting a precedent for digital media content. • Achieved significant online viewership, exemplified by Jane Fonda's 2015 interview, which garnered over two million views on AOL platforms, and sustained the show's relevance and popularity over six years, from its inception in August 2014 until its conclusion in June 2020.
• Collaborated with the CEO, CTO, and CMO to engage celebrities and expand AOL Build from an internal activation to an external brand marketing campaign, resulting in its placement as an established stop on press tours and sponsorship by Verizon prior to their acquisition of AOL.
OTC InternationalIn-House Counsel
Aug. 2012 - Oct. 2013Long Island City, NY-Personally responsible for multitude of legal issues surrounding the Fine Gem and Jewelry industry
-Manage all aspects of domestic and international trademark portfolio including over 75 1a/1b registered trademarks
-Negotiate and draft contracts regarding UCC and Consignment of goods, employment, and marketing programs
-Created and coordinate marketing & social media plan for retail jewelry sales program
Kirschenbaum & KirschenbaumAssociate Litigation Attorney
Mar. 2009 - Aug. 2012Insurance defense coverage associate, responsible for completing all aspects of litigation at the state and federal level, including drafting pleadings and motions, case intake and investigation, deposing witnesses, arguing dispositive motions, negotiating settlements, drafting and arguing briefs, and conducting trial/arbitration in over 100 cases. Drafted and amended consumer and commercial contracts for security system industry in compliance with consumer protection and commercial business laws for use in all 50 states. Practice areas include trademark, copyright, contract litigation, secured transactions, landlord-tenant, real estate/property.
management, liquor license applications and general commercial law.
Y & T Consulting, LLCAttorney at Law / Founding Partner
Dec. 2007 - Mar. 2009Advised artists, songwriters, and producers regarding legal, promotional, and contractual issues. Drafted management, publishing, recording, and master purchase agreements. Incorporated LLCs and not-for-profit 501(c) organizations. Represented clients in criminal and civil litigation matters. Democratic Congressional Campaign Committee for Ronnie Musgrove, Jackson, MS. Fall 2008
Staff Attorney. Worked alongside local lawyers in election law matters. Spent the final days of campaign advising staff on voter's rights, Voting Rights Act and state election rules on voter fraud and intimidation. Georgia Lawyers for the Arts; Student Extern. Drafted copyright infringement motions, management agreements and program waivers and releases.
Participated in client intake sessions. Assisted attorneys at walk-in clinics by updating them on case developments. Drafted memoranda regarding securities and consumer protection class actions.
Emory LawJ.D. Graduate
Aug. 2004 - May. 2007Moot Court
Student Public Defender
President - Sports and Entertainment Law Society
Duke UniversityStudent
Aug. 2000 - May. 2004Durham, NCStudent-Ticket Manager, Duke Athletic Ticket Office
Editorialist for Duke Chronicle
Duke Mock Trial
Rock and Wrap It Up! College Representative
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