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Work Background
Product Development Manager
Golden Gate Restaurant GroupProduct Development Manager
Oct. 2023Hanoi, Hanoi, VietnamManage Product Development team, in coordination with Chefs to control Menu, Dishes and Recipes for all brands of restaurants in the group.
Head of Merchandise & Marketing
Circle KHead of Merchandise & Marketing
May. 2023 - Sep. 2023CambodiaIn charged of Merchandising (FMCG/Fresh Food) & Marketing activities of all Circle K stores in Cambodia.
Medicine Trading Director
PharmacityMedicine Trading Director
Dec. 2021 - Apr. 2022Ho Chi Minh City, VietnamResponsible for medicine sales & commercial profitability of the company with 1000 stores in Vietnam. Manage buyers & data analyst team for category management & supplier management to achieve budgeted sales & margin. Optimize product range & availability at stores via working cross functionally with Supply Chain, Retail Operations. Initiate creative solutions for medicine trade marketing & patient education program in coordinating with Marketing department.
Head of Food Service
Circle KHead of Food Service
Mar. 2014 - Nov. 2021Led nationwide Food & Beverage strategy for 370+ stores, overseeing sales, merchandising, product development, and QA. Relocated to Hanoi (2017–2020) to directly manage the North region and streamline operations across both North and South. Managed a 30+ member cross-functional team (HCMC + Hanoi), including category managers, QA, and NPD. Coordinated with marketing and operations for successful campaign launches and category promotions. Delivered +10% YoY sales growth per store; launched 50+ products annually contributing ~70% of revenue increase. Built and standardized processes ensuring full compliance with food safety and operational excellence.

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