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Work Background
EpsilonSenior Content Strategist
Apr. 2023Atlanta, Georgia, United States •Lead and co-lead client engagements that integrate work streams such as; personalization, globalization, and full-journey messaging strategy; content audit, strategy, development, and governance; information architecture (IA), card sorting/tree testing, taxonomy, and content modeling; keyword research, link building, and content optimization for SEO and UX; as well as migration planning, URL mapping, and content authoring
•AI output engineering •Develop content strategies in collaboration with the client, other internal stakeholders, and lines of business on program execution, acting as a trusted adviser on content efforts, leveraging insights about business challenges and opportunities as inputs
•Deliver content programs and projects on time and on budget.
•Analyze project requirements, organize and prioritize tasks, identify risks early, and manage content deliverables and processes efficiently
•Provide direction and oversight to junior staff and multidisciplinary team members supporting content program execution, and guiding their efforts through the entire project lifecycle
•Recommend new initiatives that drive future client growth and provide an experience that culminates in innovative, results-oriented work products
•Client accounts include: Chevron, AbbVie, Sunovion, Sanofi, Exact Sciences, Boehringer Ingelheim, Zoetis, Lundbeck, and Banamex
EpsilonContent Strategist
May. 2021Atlanta, Georgia, United States•Partner closely with UX and Design teams to devise web content strategy
•Develop web content operational plans to articulate digital content objectives, strategies, and tactics
•Develop dashboards to portray performance results
•Partner with copywriters and visual designers to ensure effective execution of web content strategy
•Develop effective and thoughtful bridging strategy to link editorial/thought leadership with the consumer’s journey
•Collaborate with a multi-disciplinary team of strategists, designers, product partners and technology
•Drive the end-to-end CS process from ideation to execution across multiple projects
•Develop content strategy based on business goals and user needs
•Create high-quality content solutions that meet and exceed program challenges, translating complex data into simple, elegant digital products and services
•Make a case for adding, cutting, and editing content to support both audience and business goals
•Audit existing content to optimize and uncover opportunities to improve
•Conduct competitive audits and gap analyses
•Tech-based personalization (CMS and Sitecore enablement)
•Omnichannel experience •Content as a service & content at scale
•Build content messaging matrices for journey & experience mapping
•Create card sorting and tree testing studies to optimize navigation structures
•Develop naming conventions and utilization strategy for modular content
•Curate effective and thoughtful bridging strategies to link editorial/thought leadership consumer journeys •Medical Legal Review (MLR) preparation
UT Health San AntonioIT Project Manager - Information Management Services
Nov. 2020 - Feb. 2021San Antonio, Texas•Facilitate and manage product and software evaluations, RFPs, contracting and procurements
•Execute and manage multiple projects and related activities throughout the life of a project
•Lead team members/contractors to achieve project objectives and customer requirements
•Manage and control project activities in accordance with plans and schedules, while making adjustments to improve project flow •Facilitate project flow by ensuring team members are aware of tasks and expected deliverables
•Motivate team members and build commitment to objectives and tasks
•Develop detailed project plans, schedules, budgets, staffing plans, and risk management plans for complex IT projects •Analyze business processes, IT processes and system functionality to determine gaps, risks, and process inefficiencies
•Facilitate solutions to solve problems, close gaps and improve processes
•Projects included: COVID-19 Vaccine Tracking, National Student Clearinghouse Report Refresh Scoping & Analysis
UT Health San AntonioManager, Digital Experience - Marketing/Communications & Media
Oct. 2017 - Nov. 2020San Antonio, Texas, United States• Lead strategic partnership with marketing, communications, web, UX, IT and digital content teams
• Manage relationships with 30+ institutional clients from various departments
• Define, develop and deliver marketing technology vision and roadmap for growth
• Research and create strategies based on overall trends in digital marketing and technology amongst industry competitors
• Develop and manage a team of digital marketing, analytics and operations professionals • Oversee monitoring of all officially branded social media accounts and hold regular strategy meetings with counterparts within the university
• Work closely with the VP of Marketing, VP of Information Technology and their respective teams to test and implement digital programs and campaigns
• Lead efforts to plan, architect and improve content and digital strategy efforts across online platforms to include brand communication strategy
•Manage internal and external feedback on the impact of digital, marketing and web and devise solutions for areas of improvement
•Business units included but were not limited to: MD Anderson Cancer Center, School of Nursing, School of Dentistry, School of Biomedical Sciences, Long School of Medicine, Department of Medicine, Office of the President, and UT Police
UT Health San AntonioSr. Web Content Producer - Marketing/Communications & Media
Jan. 2015 - Jan. 2017San Antonio, TexasMy responsibilities as a Web Content Producer-Senior involved various digital strategy, communications, and project management duties. Digital strategy duties in this role included collaborating with subject matter experts, stakeholders and advertising agencies throughout digital content planning; managing the social media presence for UT Health San Antonio and the UT Health Cancer Center, and creating content audits, workflows, editorial calendars, social media guidelines and content guidelines for institutional use. Communication duties in this role include technical and content support for the institution’s new intranet (PeopleSoft), assistance with newsletter moderation, and digital brand management. Project management duties in this role include planning, overseeing and documenting aspects of digital ventures, including content and SEO strategy for web builds.
UT Health San AntonioWeb Content Producer, Web Initiatives - Information Management Services
Jan. 2014 - Jan. 2015San Antonio, TXMy responsibilities as a Web Content Producer included writing and producing digital content across web, social and mobile platforms for UT Health San Antonio; creating, editing, updating and delivering web content to targeted audiences, effectively maintaining an understanding of health care content and writing for both patients and doctors; assisting with researching new technologies for content strategy and management, reviewing and updating web pages regularly, monitoring social media channels for the institution’s main accounts, assisting in facilitating interaction and relationship building and leading content production for UT Police and Information Security website builds.
SpaySAWebsite & Social Media Coordinator
Jan. 2009 - Jan. 2014San Antonio, TexasMaintained website to include redesign, curated press releases, provided analyses on web, social and newsletter metrics, produced marketing collateral and data visualization projects
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